Social Media Content Producer

Job Status: Part-Time, 20-25 hours/week

Location: Hybrid (3 days/week in office), local to Capital Region of NY

Rate: $25/hour

Application Window: Open until filled

What We're Looking For

We are looking for a results-driven, Social Media Content Producer (Part-Time) who is adept at producing video, images, copy and interactive content for social media, and social media advertising. This is an exciting opportunity for a marketer who excels at creative storytelling, understands social media algorithms and trends, can build and execute a content production and marketing workflow, and can efficiently and professionally produce video, image, and written content with which our audiences will measurably engage.


The ideal candidate can work in our Schenectady studio and retail store so that you can record video and take photos and tell the stories that emerge because we costume storytellers. There may also be opportunities to visit our customers to tell their stories.

The candidate must be comfortable working independently and collaboratively with leaders and staff at The Costumer, and also with growing our online community by reaching out to influencers, marketers, and content producers on social media to amplify our business and create mutually beneficial business opportunities.

The Social Media Content Producer plays a crucial role within the organization. Success in the role will be measured based on the rate of audience engagement (tag velocity, comments, shares) and follower growth and conversion (clicks to website, sales).

What You'll Do

Strategic Marketing & Brand Leadership

• Translate marketing strategy into weekly, monthly, and seasonal campaigns that can achieve our goals.
• Manage all marketing initiatives across social media (content and ads).
• Coordinate with CEO, SEM, public relations agency, web development, and creative contractors as needed.
• Ensure consistent brand voice and messaging across all platforms, amplifying The Costumer's products/services and mission to keep performing arts accessible for all .

Content Development & Production

• Design and produce video, photo, and copy content to help The Costumer stay visible on social media (IG, TikTok, YouTube, Spill, FB).
• Develop content using CapCut and other video/reel production apps/software.
• Leverage AI in a thoughtful, artful way to create certain assets, research, and automate workflow.
• Review engagement stats and trends daily to ensure content is winning in social media algorithms and converting with audiences.
• Partner with and leverage content from our customers, vendor partners, and others who produce photo and video content to promote our business and maximize engagement.
• Collaborate with social media influencers to co-develop and syndicate content to their platforms and ours to grow reach, engagement, and conversion.
• Collaborate with The Costumer team to develop/repurpose content.

Audience Growth, Engagement & Community Building

• Develop and execute strategies to grow The Costumers's social media followers and engagement (shares, comments, purchases, referrals) , leveraging platform algorithms, trends, and analytics.
• Grow The Costumer's email distribution lists, increasing the conversion rates.
• Build and maintain strong partnerships with our vendors and influencers to increase visibility, engagement, and conversion.
• Optimize email marketing and social media to cultivate and convert followers into costume rentals and sales, collaborators, and evangelizers .

Marketing Systems, Performance Measurement & Data Analytics

• Track, measure, and analyze marketing performance using Google Analytics, social media tracking and insights tools like Meta Business Suite, and HubSpot social and marketing automation tools .
• Use data to optimize campaign effectiveness, improve audience engagement, and increase conversion rates .
• Utilize marketing automation tools to segment audiences and deliver targeted, personalized content.
• Develop/identify regular performance reports to inform strategy and share key insights with leadership.

What Success Looks - First 90 Days

• Reboot Instagram, Facebook channels, kickstart TikTok
• Increase Instagram and Facebook engagement (increase follows, comments, shares)
• Develop campaigns to drive retail sales growth for the Summer and Fall.
• Execute a campaign to convert social media followers and email subscribers into customers.

What You'll Bring

Education & Experience

• High school diploma required. Second, third, or fourth year college students pursuing a Bachelor's degree preferred (Marketing, Communications, Business, or related field preferred).
• 2-3 years of experience in social media producing content for socials where you produced the video/reels.
• Experience managing relationships with social media influencers/brand ambassadors.

Must-Have Technical Skills & Tools

• Strong proficiency in video production (for reels, stories, posts) using CapCut, Adobe, other video production suites.
• Social media marketing and advertising using Meta Business Suite
• Website analytics and marketing campaigns using Shopify Marketing, Google Analytics, and HubSpot Marketing .
• Experience using marketing automation and web tools (e.g., HubSpot, Sprout Social, MailChimp, AdWords, Shopify).
• Deep understanding of social media algorithms and content engagement strategies across Instagram, TikTok, YouTube, Spill, and Facebook.

Soft Skills & Cultural Fit

• Data-driven mindset -comfortable using analytics to inform marketing strategies.
• Creative and strategic thinker -able to balance innovation with performance metrics.
• Self-starter and problem solver -works well solo or collaboratively and proactively identifies marketing opportunities and executes solutions.
• Strong collaboration skills -works cross-functionally and leads projects independently.
• Mission-aligned -loves theatre and theatre folk and wants to ensure its transformative benefits are available to actors of every age, everywhere.

Work Schedule and Location

• Part-time position -20-25 hours per week.
• Hybrid (3 days/week in office), local to Capital Region of NY
• Occasional travel for team meetings, events, and marketing activations .

Compensation and Benefits

Rate: $20-25/hour.

About The Costumer

Founded in 1917, The Costumer is a storied brand in the world of theatrical costume rentals. We curate, create, tailor, and ship thousands of costumes annually for actors of all ages across the US. Our primary customers are theatre directors, producers, and instructors who design and direct productions at schools, theatres, commercial and nonprofit venues. The Costumer also sells costumes, stage/film makeup, accessories, small props, and more via our 7000sf brick-and-mortar store in Schenectady, NY and our popular online store. And, for the first time in its history, TheCostumer is now employee-owned!

To Apply

To apply, submit your resume and a cover letter explaining why you'd be a great fit for this position. In cover letter, include link to portfolio and/or socials to demonstrate your work.

The Costumer is an equal opportunity employer . This job description is not an exhaustive list of duties, and additional responsibilities may be assigned.

Work schedule

• Monday to Friday
• Day shift

Benefits

• Flexible schedule
• Employee discount

Flexible work from home options available.