Senior Content Marketing Specialist

Committed to providing life insurance solutions since 1969 in the United States and globally since 1975, Citizens, Inc. is a publicly traded company (NYSE: CIA) that has maintained a listing on the New York Stock Exchange since 2002. Operating through our insurance subsidiaries, we strategically offer traditional insurance products in niche markets to capitalize on competitive advantages. With a dedicated team of employees located in Austin, Louisiana and a global network of agents, our reach extends to Latin America, Central America, and Asia.

THE OPPORTUNITY

Title: Senior Content Marketing Specialist

Job Type : Full-time Exempt

Reports to : Marketing and Communications Director

Location : Austin, TX (Corporate Headquarters located in the Domain)

Hybrid

At Citizens, Inc., we've curated an exceptional work environment that goes beyond the ordinary. Our open-plan workspace offers panoramic views of the Domain with multiple conference rooms readily available. Start your day with complimentary coffee in our large break area, enjoy walks on the scenic trails nearby, or hit our on-site gym. Our Lunch Drop service delivers delicious meals directly to your suite for a stress-free lunch break. For financial needs, the on-site bank is at your service. Enjoy the convenience of free covered parking in our garage, with charging stations for electric vehicles. Join our monthly employee events designed to strengthen cultural engagement. At Citizens Inc., we prioritize strong employee involvement to foster a dynamic workplace culture. Elevate your career with us, where your workplace is more than just an office; it's a destination for growth, innovation, and a flourishing community.

Summary: We are seeking a creative, strategic, and data-driven Senior Content Marketing Specialist to join our team in the life insurance industry. This role will develop, create, publish, and manage engaging content across our social media channels while actively monitoring and interacting with our online communities. The ideal candidate is a skilled storyteller with a passion for creating meaningful content that strengthens brand awareness, fosters engagement, builds trust, and drives audience growth.

This position plays a key role in amplifying our brands' voice and mission through compelling digital experiences that resonate with agents, policyholders, prospects, employees, and industry stakeholders.

WHAT YOU WILL GET TO DO

Social Media Content Strategy & Creation

• Develop and execute content strategies and calendars that support business objectives, brand awareness, lead generation, recruitment, and audience engagement.
• Create compelling content for social media platforms, including LinkedIn, Facebook, Instagram, YouTube, and emerging channels.
• Write, edit, and optimize social media copy, articles, campaign messaging, videos, graphics briefs, executive communications, and thought leadership content.
• Maintain content calendars and ensure timely publication of content aligned with corporate initiatives, campaigns, events, and business priorities.
• Collaborate with internal stakeholders to transform complex insurance concepts into clear, engaging, and customer-friendly content.

Community Management & Audience Engagement

• Monitor and manage company social media accounts daily.
• Respond to comments, messages, and inquiries in a timely, professional, and brand-consistent manner.
• Foster meaningful interactions with customers, agents, employees, partners, and prospects to strengthen community engagement.
• Identify opportunities to participate in industry conversations, trends, and relevant discussions that enhance brand visibility and credibility.
• Escalate customer service, compliance, or reputation management issues as appropriate.

Audience Growth & Brand Advocacy

• Develop initiatives to increase follower growth, engagement rates, shareability, and overall audience quality across digital channels.
• Implement organic social media strategies designed to attract relevant audiences and strengthen brand loyalty.
• Support employee advocacy and executive visibility initiatives through strategic content development.
• Stay current on social media trends, platform updates, content best practices, and audience behaviors.

Campaign Development & Cross-Functional Collaboration

• Partner with Marketing, Sales, Strategy, Product, Compliance, HR, and Executive Leadership teams to support business initiatives through compelling digital content.
• Contribute to integrated marketing campaigns by developing social content that complements broader marketing objectives.
• Coordinate with designers, videographers, photographers, agencies, and external vendors to produce high-quality content assets.

Analytics & Reporting

• Monitor and analyze social media performance metrics, engagement trends, audience growth, and campaign effectiveness.
• Prepare monthly and quarterly reports highlighting key insights, recommendations, and opportunities for optimization.
• Use data-driven insights to continuously improve content performance and audience engagement strategies.
• Benchmark competitors and industry best practices to identify opportunities for innovation and growth.

WHAT YOU NEED TO SUCCEED

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field.
• 5+ years of experience in content marketing, social media marketing, communications, or digital marketing.
• Experience developing and managing content strategies across multiple social media platforms.
• Portfolio demonstrating strong writing, storytelling, and content creation capabilities.
• Experience working in financial services, insurance, or other regulated industries is preferred.

Skills:

• Exceptional writing, editing, proofreading, and storytelling skills.
• Strong understanding of social media platforms, algorithms, trends, and best practices.
• Experience using social media management and scheduling tools.
• Knowledge of content marketing principles and audience development strategies.
• Proficiency with analytics and reporting platforms.
• Ability to translate complex concepts into engaging and easily understood content.
• Strong project management and organizational skills.
• Creative mindset with a passion for innovation and continuous improvement.
• Ability to manage multiple projects and deadlines simultaneously.
• Excellent interpersonal and collaboration skills.
• Strong attention to detail and brand consistency.
• Experience supporting executive thought leadership programs is a plus.
• Basic knowledge of video, photography, graphic design, or creative production workflows is a plus.
• Certification in Content Marketing, Social Media Marketing, or Digital Marketing is a plus.
• Bilingual English-Spanish is a plus.

BENEFITS (the fun stuff)

As an employee of Citizens, you have the opportunity to make a meaningful difference in the lives of our customers, communities, and one another. We believe in fostering a culture of camaraderie, where your ideas are valued, and collaborative efforts drive innovation. Our commitment to rewarding work extends beyond professional growth to recognize your individual contributions and achievements.

We take a complete approach to our employees' well-being. Our benefits package includes medical, dental, vision, short-term and long-term disability, AD&D, group term life insurance, and a matching 401k to secure your financial future. Our benefits plan allows for Virtual Visits and access to our Employee Assistance Program, showcasing our commitment to your health and work-life balance. Enjoy the added perks of generous Paid Time Off and holidays, ensuring you have the time to recharge and savor life outside of work. Join us and embrace a workplace that values not only your professional growth but also your personal fulfillment.

At Citizens, our employees and customers are at the heart of everything we do. Our success as a company begins with our team of employees and departments to service our customers. That's why we strive to create an environment where employees are equipped and challenged to reach their full potential.

Citizens is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender identity, national origin, age, disability, or veteran status. We are committed to fostering a diverse and inclusive workplace where every individual is valued, and all qualified applicants are encouraged to apply.