Old Navy Manager, Paid Social, Creative Direction / Art Direction

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.

About the role

As the Manager, Paid Social at Old Navy, you will lead the creative direction for mid- and lower-funnel paid social campaigns-balancing brand storytelling with conversion-driven creative. You will partner closely with Brand + Value Marketing, Growth, Media Shared Services (MSS), and the broader Old Navy Creative team to develop high-performing, platform-native work that drives engagement and demand.You will define creative direction, guide testing strategies, and ensure all output is optimized for performance across platforms like Meta, TikTok, Pinterest, and YouTube-while staying grounded in Old Navy's brand voice and seasonal storytelling.

What you'll do

• Lead creative direction for paid social campaigns across Meta, TikTok, YouTube, and emerging platforms, with a focus on mid- and lower-funnel objectives (conversion, traffic, retargeting)
• Partner with Growth and Media teams to develop creative testing roadmaps (hooks, messaging, formats, offers, audiences)
• Translate performance data and insights into iterative creative strategies, continuously improving output based on results
• Develop modular creative systems and frameworks that enable rapid production of asset variations at scale
• Guide and direct the Paid Social Designer to execute high-quality, high-volume creative aligned to platform best practices
• Balance brand consistency with performance needs, knowing when to push into more native, UGC-style, or offer-driven creative
• Partner with Old Navy's broader Creative team to align on seasonal campaigns, ensuring paid social extensions feel cohesive but optimized for performance
• Present creative direction and performance-informed recommendations clearly to cross-functional partners

Who you are

• 6+ years of experience in art direction or design, with a strong focus on performance marketing / paid social
• Deep understanding of platform-specific creative best practices (Meta, TikTok, Pinterest, YouTube, etc.)
• Proven ability to develop high-performing paid social creative, including iterative testing and optimization
• Experience partnering with Growth/Media teams and using performance data to inform creative decisions
• Strong leadership skills with the ability to guide designers and collaborate across cross-functional teams
• A balance of conceptual thinking and hands-on execution
• Ability to operate in a fast-paced, high-volume environment with tight timelines and evolving priorities.

Salary Range: $119,400.00 - $155,200.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Old Navy

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.