Marketing Analyst

Marketing Analyst Location: Plano, TX Pay Rate: $51.00 per hour Day Shift: 9:00 AM - 5:00 PM Marketing Analyst Summary The Marketing Analyst role is responsible for establishing a stable overseas supply chain by understanding the basics of overseas procurement and enhancing related work capabilities. This role contributes to efficient resource management by managing optimized supply lead time and ensuring timely delivery of materials. The role is responsible for improving consensus between Sales/SCM/Marketing/Logistics by mitigating gaps to targets. The role will drive operational and technological requirements for product group segments for Digital Appliance. Marketing Analyst Responsibilities Support B2C and B2B CRM governance by ensuring CRM campaigns align with organizational standards and protocols. Run weekly governance council meetings and collaborate with cross-LOB and cross-functional teams to coordinate CRM campaigns and ensure consistency in messaging and execution. Assist in monitoring campaign performance and provide insights to optimize CRM strategies. Support the implementation of CRM best practices and ensure compliance with internal policies and external regulations by maintaining the CRM playbook in Confluence. Assist in managing Statement of Work (SOW) renewals with vendors to ensure continuity of CRM-related services and handle administrative responsibilities for Tech Centralization. Review and analyze CRM data to identify trends and recommend improvements for campaign effectiveness. Marketing Analyst Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. 4-6 years of experience in marketing, CRM strategy, or a related field. Experience with one or more B2C digital marketing platforms (e.g., Adobe, Oracle, IBM) and data analysis tools (e.g., Excel, Tableau). Excellent communication and collaboration skills. Deep understanding of the marketing technology stack, including marketing automation, email service providers, and CRM. Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling. Strong analytical skills with the ability to interpret data and provide actionable insights. Marketing Analyst Preferred Qualifications Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills. Ability to work independently and manage one's time. Knowledge of principles and methods for showing, promoting, and selling products or services. Knowledge of media production, communication, and dissemination techniques and methods. Marketing Analyst Benefits Medical Dental Vision 401k Paid Time Off, + more! Staffmark is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help. #J-18808-Ljbffr Staffmark Group