Marketing Coordinator

We are seeking a Marketing Coordinator who is energized by building something new, thrives in a collaborative environment, and is passionate about connecting people with places that are designed to last for generations.

The Marketing Coordinator will support all marketing, branding, and communications efforts for the Real Estate Development Division. This role is ideal for a detail-oriented, creative professional who enjoys managing multiple projects, shaping brand presence, and supporting the launch and growth of new real estate communities.

You will work closely with development, sales, communications, and external partners to ensure consistent messaging, strong market visibility, and high-quality marketing materials. You will also work with project stakeholders to design, implement and measure the effectiveness of certain community programming and events at our various master planned communities.

Key Responsibilities

Marketing & Branding

• Assist in developing and executing branding and marketing strategies for new residential, commercial, industrial and mixed-use developments.

• Maintain brand consistency across all real estate marketing materials, presentations, signage, and digital assets.

• Coordinate the creation of brand standards, brochures, maps, renderings, community guides, and other collateral with internal teams and external vendors.

Digital Marketing & Content

• Assist in the creation of websites and support updates, property listings, and digital content for certain master planned communities, industrial and real estate projects.

• Manage social media content calendars and posts related to events, development milestones, community stories and land stewardship initiatives.

• Draft and edit copy for websites, newsletters, press releases, email campaigns, and project updates.

Market Research & Reporting

• Conduct market research on development companies and projects, demographic/psychographic trends, regional growth patterns and consumer behavior.

• Track marketing performance metrics and prepare regular reports for leadership.

• Assist in preparing presentations for internal stakeholders, investors, and community partners.

Project Coordination

• Support the planning and execution of community events, groundbreaking ceremonies, and stakeholder meetings.

• Coordinate photography, videography, drone shoots, and other visual documentation of development progress.

• Manage marketing timelines, vendor relationships, and project budgets.

Cross-Functional Collaboration

• Partner with the Real Estate Development team to understand project goals, timelines, and positioning.

• Work with Corporate Communications to align messaging with the company’s broader brand and sustainability commitments.

• Collaborate with legal, sales, and operations teams to ensure accuracy and compliance in all marketing materials.