Creative Director, Demand Gen (San Francisco)

Secure Every Identity, from AI to HumanIdentity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.Creative Director, Demand GenSan FranciscoAbout this roleBrand and Creative is looking for a Creative Director, Demand Gen to build and lead Okta's first dedicated demand gen creative team. You will own integrated campaign creative end to end across three major demand gen campaigns (AI, Okta platform, and Auth0 platform), designing the copy and visual work that connects landing pages, gated assets, emails, customer proof, and performance ads into one coherent campaign system.This role is fundamentally outcome-driven. Demand gen campaigns are built to move prospects through the funnel and drive pipeline. You will develop integrated creative strategy, then iterate based on performance, learning what works and refining the approach over time. You will lead a team of two designers and one copywriter, supported by a production and operations partner aligned to your work. You will also work across the creative leadership team to ensure all creative work across the organization is aligned and reinforcing.What you will doBuild the demand gen creative function end to end, including team structure, operating model, and clear partnership standards with Global Campaigns and Field MarketingLead a team of two designers and one copywriter, developing them as individuals and building a cohesive team that ships integrated campaignsOwn creative strategy for three major demand gen campaigns, translating Global Campaigns' campaign strategy into integrated creative strategy and executionDevelop integrated campaign creative where every asset reinforces one idea and drives toward conversionUse performance data to understand what works across channels and formats, then refine the creative strategy and approach based on what the market tells youPartner with Global Campaigns to establish clear roles, briefing standards, and a working rhythm so creative informs campaign planning from the startCollaborate with the Creative Directors for Brand & Experiences and Digital, and the Director of Brand Strategy, to ensure creative work across the organization is aligned and coherentManage timelines and production to ensure the team ships high-volume work on time without sacrificing qualityWhat experience you haveSenior creative leadership running demand gen, performance, or conversion-focused campaigns, ideally at a B2B SaaS company, with a clear understanding of how demand gen creative operates distinctly from brand or awareness creativeA track record of building or scaling a creative function from the ground up: hiring, developing, and retaining strong designers and copywriters, and establishing process, standards, and partnership models with new teamsA portfolio demonstrating integrated campaign thinking — how you connect multiple asset types into one creative system, and how you've iterated that system based on performance resultsExperience owning creative strategy and working with marketing operations and campaign teams as a creative leader, co-concepting campaigns rather than executing briefsDemonstrated ability to lead a creative team while staying hands-on: comfortable conceptualizing and executing work alongside your team, not just managing from aboveExperience applying brand systems in performance and conversion contextsWhy you should be excited about this roleYou will build a dedicated demand gen creative function from the ground up, with real investment and supportYou will lead a team and set the creative standard for campaigns across three major product linesYou will have a direct, measurable impact on pipeline and conversion performance in a category that's rapidly evolvingYou will work in a performance-first environment where creative decisions are informed by data and iterationWhy we are excited about youYou understand that demand gen creative is its own discipline with its own rules, and you know how to lead itYou can build a team and build a function, not just manage what existsYou think in campaigns and outcomes, iterate based on performance, hold the creative bar high, and jump into the work alongside your teamP6674_3495715Below is the annual base salary range for candidates located in San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $219,000—$301,000 USDThe Okta ExperienceSupporting Your Well-BeingDriving Social Impact Developing Talent and Fostering Connection + CommunityWe are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.