Program Manager - Marketing Cloud

Program Manager - Marketing Cloud with a strong Healthcare domain background to lead large, multi-track digital marketing and customer engagement programs leveraging Microsoft Dynamics 365 Marketing (Marketing Cloud). The role supports healthcare payer and provider organizations by enabling compliant, data-driven, and personalized member, provider, and broker communications.
The ideal candidate will have hands-on experience managing Microsoft Dynamics 365 Marketing platforms, leading transformation programs in payer or provider environments, and coordinating cross-functional teams across marketing, compliance, business, technology, and vendor ecosystems.


Key Responsibilities
• Own and manage end-to-end Marketing Cloud programs on Microsoft Dynamics 365 Marketing, spanning multiple workstreams, releases, and geographies.
• Define program scope, objectives, success metrics, and delivery roadmaps aligned with marketing and engagement outcomes.
• Drive integrated planning across campaign orchestration, journey design, segmentation, personalization, integrations, analytics, and user adoption.
• Ensure delivery commitments across schedule, budget, quality, and scope.
• Serve as the primary point of contact for marketing leadership, business stakeholders, IT, compliance, privacy, and external vendors.
• Establish and run program governance, including steering committees, executive reviews, RAID management, and program status reporting.
• Translate business needs from Marketing, Sales, Broker, Provider, and Member Engagement teams into actionable program deliverables.
• Proactively manage risks, dependencies, regulatory constraints, and escalations with clearly defined mitigation strategies.
• Ensure Marketing Cloud solutions align with healthcare regulatory requirements, including HIPAA, PHI handling, consent management, CAN-SPAM, TCPA, and data privacy standards.
• Collaborate with compliance, security, privacy, and legal teams to embed controls into Dynamics 365 Marketing journeys, campaigns, and data models.
• Support audit readiness and maintain documentation for healthcare-specific marketing and communication controls.
• Oversee integrations between Dynamics 365 Marketing and upstream/downstream systems such as CRM, enrollment, claims, member platforms, CDPs, and analytics systems.
• Guide teams on best practices for Dynamics 365 Marketing architecture, release management, and environment strategy.
• Partner with architects, product owners, and marketing SMEs to ensure scalable, secure, and future-ready digital engagement solutions.
• Manage program budgets, forecasts, and resource plans, including onshore/offshore delivery models.
• Track benefits realization, ROI, and value delivery tied to member engagement, campaign effectiveness, and operational efficiency.
• Support SOW execution, change requests, and commercial governance as required.


Required Qualifications
• 8+ years of overall experience in Program Management or Large-Scale Project Management.
• 5+ years of hands-on experience managing Microsoft Dynamics 365 Marketing programs.
• Strong experience in the Healthcare domain (Payer, Provider, or Health Services), with a clear understanding of regulated healthcare communications.
• Proven track record managing multi-vendor, cross-functional marketing technology programs.
• Strong expertise in Agile, Hybrid, and Waterfall delivery models.
• Excellent communication, stakeholder management, and executive presentation skills.