Director of Marketing

Brief Description

The Director of Marketing leads the Texas A&M Foundation’s marketing technology ecosystem, driving major donor acquisition and accelerating the fundraising pipeline. Serving as a strategic ambassador for the Foundation, this role blends marketing operations excellence with advancement strategy—creating measurable pathways from prospect identification to gift conversion and demonstrating marketing’s quantifiable impact on philanthropic outcomes.

We believe Texas A&M has a unique ability to positively impact and transform lives, the state, the nation, and the world. At the Texas A&M Foundation, we strive to be the most trusted philanthropic organization for our university, our donors, and our team. Are you ready to make a difference and connect passions with purpose?

What You’ll Do…

Role

As the Director of Marketing, you will lead the development and optimization of the Foundation’s marketing technology ecosystem to strengthen donor engagement and accelerate the fundraising pipeline. In this role, you will:

• Build and manage an integrated marketing technology stack connecting Salesforce, HubSpot, Cvent, and advancement systems.
• Develop scalable automation, lead-scoring models, and nurture strategies that identify and advance major-gift prospects.
• Implement multi-touch attribution and performance reporting that demonstrate marketing’s direct impact on fundraising outcomes.
• Lead content strategy and campaign execution to support donor acquisition, cultivation, and brand alignment.
• Partner across departments, guiding teams and stakeholders in adopting data-informed marketing practices.

What We Have to Offer…

Purpose: Your work will create measurable pathways that enhance donor engagement, strengthen the fundraising pipeline, and support transformational opportunities for Texas A&M students and faculty.

• Competitive total compensation package.
• Comprehensive benefits including medical, dental, life insurance, identity protection and more at no cost to you.
• Retirement planning with a 17% employer contribution.
• Professional development, training, and long-term growth opportunities.

What We Require…

• 8+ years of marketing operations experience with strong proficiency in Salesforce, HubSpot, automation, analytics, and integrated martech systems.
• Experience optimizing marketing funnels, implementing attribution models, and presenting performance insights to leadership.
• Understanding of donor cultivation, major gift fundraising, and advancement processes, with 5+ years in higher-ed or philanthropic environments.
• Strong leadership, communication, and change-management abilities, with proven experience guiding teams and cross-functional stakeholders.
• Demonstrated ability to design scalable systems, manage complex projects, and make data-driven decisions.

We’d Love to Find Someone With…

• MBA or master’s degree in marketing, data analytics, or related field.
• Professional certifications in HubSpot, Salesforce, or similar platforms.
• Experience with advancement-specific technologies (Blackbaud, Ascend, etc.).
• Higher education experience and understanding of university advancement structures.
• Knowledge of data privacy regulations and donor information compliance.

We Expect Our Team Members To…

• Demonstrate the attributes of a Passionate Professional Dedicated to Purposeful Philanthropy.
• Embody the Aggie Core Values and Foundation Beliefs.
• Collaborate, share knowledge, and proactively identify improvements.
• Contribute to personal, departmental, and organizational goals aligned with the Foundation mission.
• Perform special projects and initiatives as assigned.

Visit our website for more information!

To apply for this position, please apply online here.

Stay connected with us on LinkedIn.

If you need assistance or have any questions, please contact ***email_hidden***.