Director, Engagement Strategy

Company Description Digitas Health is the modern creative agency that takes on the biggest moments in healthcare, raises the standard of creative, and connects people, partners, and ideas to create work that earns its place in culture. Purpose-built for today’s complex and evolving landscape, we partner with some of the world’s largest healthcare brands to do big things by moving faster, connecting deeper, and unlocking new possibilities at the intersection of creativity, data, technology, and empathy. Guided by our purpose, Connected for Good, and fueled by a vibrant, magnetic culture —we deliver meaningful work that drives relevance, changes behavior, and creates lasting impact, always grounded in humanity, not just technology. As part of Publicis Health and Publicis Groupe , we bring together entrepreneurial energy with the scale, stability, and depth of one of the world’s leading communications networks. At Digitas Health, what sets us apart isn’t just who we work with, it’s how we work and how it feels to be here. Our culture attracts curious, driven people who want to make a difference and be part of something bigger. Our teams are intentionally crafted across disciplines, perspectives, and experience levels, bringing strategy, creativity, data, and technology together from the start. We believe the best ideas come from curiosity, collaboration, and healthy debate and we expect people here to be thoughtful, engaged, and eager to shape what’s next. If you’re energized by complexity, motivated by impact, and excited to help redefine how healthcare connects with people, we’d love to meet you! Overview We're looking for a Director, Engagement Strategy to lead engagement strategy across key brands and initiatives, shape connected audience experiences, and turn insight into clear, actionable direction for clients and integrated teams. The Director is a leader of people and brand who owns strategic outcomes from insight through activation. This person shapes the strategic direction, guides teams through complexity, manages senior client relationships, and ensures the work delivers against audience and business objectives. The successful candidate will combine strategic rigor, audience fluency, omnichannel expertise, and strong people leadership. They will be equally comfortable architecting end-to-end engagement strategies, directing integrated teams, presenting to senior clients, coaching talent, and translating emerging shifts in data, technology, and AI into practical opportunities for brands. Responsibilities Research and Insight Leadership Lead the integration of audience, market, performance, cultural, and competitive intelligence into cohesive engagement strategies. Prioritize the insights most likely to influence audience behavior, experience quality, and business outcomes. Translate complex data and research into clear strategic implications, opportunities, and choices. Look beyond the category to identify emerging behaviors and fresh sources of inspiration. Use insights to advance personalization, content delivery, test-and-learn planning, and ongoing optimization. Anticipate how AI is reshaping discovery, consideration, engagement, and continued treatment behaviors. Audience Leadership Lead audience-centered engagement strategy across DTC, HCP, and Patient Services initiatives. Ensure strategies reflect the distinct needs, motivations, barriers, behaviors, and decision roles of patients, caregivers, healthcare professionals, and support stakeholders. Find opportunities to connect experiences across audiences and moments in the healthcare journey. Translate audience insights into actionable journeys, engagement frameworks, activation pillars, and channel recommendations. Balance a consistent brand experience with the tailored experiences required by different audiences. Help clients and teams understand how audience relationships intersect and where connected planning can create greater value. Build audience fluency within the team through coaching, clear strategic guidance, and strong examples. Define overarching strategic architecture for brands, portfolios, platforms, and long-term engagement initiatives. Architect end-to-end engagement strategies across brands, initiatives, and complex customer journeys. Connect clinical, behavioral, cultural, audience, business, and channel insights into clear strategic narratives. Develop strategic frameworks, journeys, ecosystems, briefs, and activation approaches that teams can implement. Balance immediate brand priorities with a forward-looking view of audience needs and market opportunities. Guide multiple teams in translating strategy into content plans, experiences, channel programs, and measurement approaches. Shape and deliver recommendations for senior client leadership, organic growth opportunities, and new‑business assignments. Shape future-state engagement ecosystems that drive audience and business value. Design connected channel ecosystems that align audience needs with brand and business objectives. Define the roles of paid, owned, earned, CRM, media, social, service, field, technology, and emerging channels. Ensure channel strategies connect to the audience journey, content strategy, sequencing, personalization, and measurement framework. Evaluate digital opportunities such as CRM platforms, third‑party data, AI search and discovery, and emerging engagement environments. Use channel and performance data to identify barriers, optimize experiences, and recommend test-and-learn opportunities. Partner with Media, CRM, Technology, Experience, Creative, Patient Services, and Analytics teams to bring the ecosystem to life. Write clear channel‑specific guidance that arms teams and partners to implement the strategy consistently. Maintain a practical understanding of channel constraints, opportunities, and implementation implications. Lead senior‑level planning conversations, workshops, executive presentations, and moments of organizational change. Serve as a strategic lead and trusted advisor for key client relationships. Translate business and audience challenges into clear strategic direction, implications, and recommendations. Lead planning conversations, workshops, presentations, and strategic reviews with senior clients and agency partners. Build durable client relationships by understanding business priorities, anticipating needs, and bringing proactive thinking. Find opportunities to expand strategic scope, improve the work, and deepen Engagement Strategy's role. Partner with Account, Project Management, and capability leads to align ambition, scope, staffing, and delivery. Raise strategic or operational risks early and bring recommended paths forward. Establish clear standards for strategic rigor, communication, collaboration, and accountability. Lead and develop Engagement Strategy talent across assigned brands, initiatives, or workstreams. Coach team members to strengthen critical thinking, audience and channel fluency, communication, and ownership. Delegate effectively, establish clear expectations, and hold direct reports and collaborators accountable for quality and follow‑through. Manage talent‑to‑task decisions, workload, onboarding, and near‑term staffing needs in partnership with leadership. Create opportunities for junior strategists to build confidence, visibility, and increasing independence. Provide direct, timely feedback and support development planning and performance conversations. Model inclusive leadership, sound judgment, and a commitment to team health and sustainable performance. Contribute to recruiting, capability development, and broader Engagement Strategy team initiatives. Represent Engagement Strategy in senior leadership, integrated planning, and growth forums. Lead integrated collaboration across Brand Strategy, Data and Analytics, Social Strategy, Creative, Media, CRM, Technology, Experience, Patient Services, Account, and Project Management. Set a clear strategic vision for integrated teams while respecting and drawing on each rigor's expertise. Address misalignment or tension directly and constructively to keep teams focused on shared outcomes. Guide cross‑functional partners through complexity, competing inputs, and decisions. Represent Engagement Strategy professionally in client, integrated leadership, and growth forums. Create ways of working that improve clarity, cohesion, efficiency, and accountability. Build trust with cross‑discipline peers and provide direction to integrated strategists in partnership with their capability leaders. Use AI responsibly to strengthen executive communications, synthesis, and strategic storytelling. Set a clear communication standard that supports alignment, momentum, and confident decision‑making. Provide context and implications, not simply updates, and anticipate the questions stakeholders will need answered. Translate complexity into concise, persuasive strategic narratives for clients and teams. Adapt communication style and level of detail to the audience, situation, and decision required. Maintain consistency across verbal communication, written documentation, presentations, and delivery. Raise issues with a clear assessment of the risk and recommended paths forward. Use AI responsibly to improve research, synthesis, clarity, and the efficiency of strategic storytelling. Track record of building teams, developing talent, coaching leaders, and establishing high standards for strategic quality. Qualifications Approximately 8 or more years of experience in Engagement Strategy, communications planning, customer experience, digital strategy, consulting, marketing, or a related rigor. Experience leading engagement strategy across brands, initiatives, or complex customer journeys from insight through activation. Demonstrated fluency across DTC, HCP, and Patient Services audiences, with the ability to connect insights and experiences across healthcare ecosystems. Strong understanding of audience strategy, omnichannel engagement, customer journeys, ecosystem design, experience planning, and measurement. Proven ability to translate research, data, and performance signals into clear strategic recommendations and actionable frameworks. Experience leading integrated teams and partnering effectively across Brand Strategy, Data and Analytics, Creative, Media, CRM, Technology, Experience, and Account Management. Ability to own strategic outcomes, manage complex workstreams, and operate independently with minimal oversight. Experience managing and developing talent, delegating effectively, and providing clear feedback and coaching. Strong senior‑client communication, facilitation, presentation, and strategic storytelling skills. Demonstrated ability to identify organic growth opportunities and strengthen the agency’s strategic remit. Experience applying data, analytics, technology, and AI to strategic development, workflow improvement, and optimization. Ability to lead through ambiguity, changing priorities, and complex cross‑functional environments. Significant healthcare, pharmaceutical, wellness, or regulated‑category experience strongly preferred. Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/30/2026. #J-18808-Ljbffr Digitas Health