Marketing Manager

Job Description

Job Description

Liberty Safety, a division of Bunzl, is seeking a Marketing Manager to lead and execute marketing initiatives that drive revenue growth, lead generation, customer engagement, and brand awareness. This role will develop and manage marketing programs across digital, content, product, trade show, channel, and sales support activities. This role is ideal for a hands-on marketing leader that will oversee day-to-day operations.

Responsibilities:

• Develop and execute the annual marketing plan aligned with company growth goals.
• Manage marketing campaigns across digital, email, social, web, events, and print.
• Partner with sales leadership to generate qualified leads and improve conversion.
• Create messaging, collateral, presentations, and content for products, promotions, and campaigns.
• Oversee website updates, SEO/SEM, email marketing, and marketing automation efforts.
• Manage planning, logistics, and execution for annual trade shows.
• Manage customer events, distributor programs, and promotional calendars.
• Support product launches with positioning, training materials, and go-to-market plans.
• Track and report performance metrics such as leads, conversion, campaign ROI, web traffic, and customer engagement.
• Manage direct reports daily activities and annual goals
• Manage outside agencies, freelancers, and vendors as needed.
• Maintain brand consistency across all touchpoints.
• Develop and manage annual marketing budget and recommend the highest return investments.
• Manage the marketing calendar, projects, timelines, and budgeting to ensure on-time, on-budget delivery.
• Coordinate and catalog all product photography, labelling, packaging, hang tags, etc.
• Provide images and content to Optimize Amazon storefront performance (in partnership with external agency).
• Support strategic sales opportunities with tailored marketing materials.
• Partner with sales leadership on priorities, initiatives, and requests.
• Manage other projects or initiatives as assigned.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field required. 
• 5+ years of marketing experience, B2B, manufacturing, industrial, distribution, or product-based businesses preferred.
• Strong hands-on digital marketing experience, including SEO, website management, email marketing, and campaign execution.
• Proven ability to execute marketing strategy with accuracy, ownership, and follow-through.
• Strong analytical skills with experience using Google Analytics, marketing automation tools, and performance reporting.
• Proficiency with CRM and marketing tools with experience in Microsoft Dynamics preferred.
• Excellent project management skills with the ability to balance multiple priorities.
• Outstanding communication and cross-functional collaboration skills.
• Familiarity with e-commerce platforms (Shopify, BigCommerce, Amazon Seller Central) and using AI tools to drive marketing efficiency preferred.

Liberty Safety CA salary range: $85K - $105K plus bonus eligibility, based on experience and education.  Position is located in City of Industry, CA and is a hybrid position.

The perks of being a Bunzl team member don’t stop at being part of a great team or being valued as our #1 asset. We offer a full range of benefits to help our employees take care of themselves and their families today, tomorrow and for the future.

• Medical, Dental & Vision Benefits effective the 1st day of the month after 30 days - Minimum 30 hours per week
• Paid Time Off - Vacation, Sick, Holidays and Personal Time
• 401K with generous company match
• Additional benefit information can be found on the Bunzl Careers home page under Benefits and Perks. 

Bunzl is a global leader in the Cleaning & Hygiene, Food Processing, Grocery, Health Care, Non‑Food Retail, and Safety industries. We have grown both organically and through acquisitions to exceed $10 billion in sales. Headquartered in St. Louis, Missouri, Bunzl North America operates more than 100 warehouses and serves all 50 states, Puerto Rico, Canada, and parts of the Caribbean and Mexico. With more than 10,000 team members and over 400,000 supplies, Bunzl is recognized as a leading supplier across North America—and proudly certified as a Great Place to Work®. At Bunzl, you’ll find Unlimited Potential… your career, our future.

Click here to view the California Employee/Applicant Privacy Policy

Bunzl Distribution offers competitive salaries, a comfortable work environment, and a full range of benefits including a 401k with a company match.

Bunzl Distribution has a tradition of commitment to equal employment opportunity. It is the established policy to attract and retain the best qualified people without regard to race, color, religion, national origin, gender, sexual orientation, age, disability or veteran status as provided by law.  

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.