Field Marketing Specialist
JX Peterbilt - Champaign
Job Description
Job Description
Description:
About Us:
At JX, we are driven by a commitment to excellence, guided by our core values: Honoring Commitments, Creating Positive Experiences, Fostering Lifelong Learning, Exhibiting a Pioneering Spirit, and Demonstrating Good Stewardship. These principles shape our business and support a positive, growth-oriented culture. We are seeking motivated individuals to join our team and contribute to our continued success.
Shift: Monday - Friday, 8:00am - 5:00pm.
On site at one of our locations: Wadsworth, IL. Waukesha, WI. Corporate Office in Hartland, WI.
Job Purpose:
Are you a creative professional who's passionate about owning engaging marketing content? This role's for you!
The Field Marketing Specialist oversees marketing initiatives that connect JX’s brands with customers and employees in the field. From coordinating tradeshows and branch merchandise to crafting copy and managing social media engagement, this role ensures that local marketing efforts are cohesive, timely and consistent with JX’s mission. The position blends creative content development with hands-on coordination of events, memberships, and field communications.
Essential Duties and Responsibilities:
Honor Commitments:
- Manage project lists and the marketing inbox to keep tasks on track.
- Coordinate internal postings on the JX Way employee portal and maintain documentation for campaigns and events.
- Maintain membership records and coordinate association activities (NADA, MADA, WATDA).
- Process marketing purchase orders and maintain accurate records.
- Create Positive Experiences:
- Plan and execute tradeshows and field events, handling registration, logistics, and on-site coordination.
- Select holiday gifts, manage influencer/PR outreach, and coordinate calendar contests such as calendar winners.
- Draft posts for JX Way, engage with followers on social platforms, and respond to comments.
- Monitor and manage reviews on Glassdoor, Indeed, Google My Business, LinkedIn, Facebook and Instagram.
Foster Lifelong Learning:
- Produce competitor benchmarking reports and share insights with stakeholders.
- Research hashtags, trends, and best practices to improve social media engagement.
- Maintain a creative brief template to guide team projects and continuously refine content development processes.
Exhibit Pioneering Spirit:
- Gather and write copy for anniversaries, advertisements, blogs, email campaigns, and web updates.
- Direct and develop email content for campaigns across all brands, including list segmentation.
- Create social media captions and develop video scripts.
- Coordinate photography and video filming for field events and marketing campaigns.
Demonstrate Good Stewardship:
- Maintain organized documentation for all website updates, campaign reports, QA issues, and content logs.
- Ensure digital platforms are used effectively and in compliance with branding, licensing, and technical standards.
- Provide cross-training and peer support in digital publishing tools and content strategy to strengthen team capability.
- Develop digital advertising campaign plans, including budget allocation, messaging strategy and keyword research for SEO/SEM.
- Write compelling copy for paid campaigns across Facebook, Instagram, LinkedIn, and Google Ads.
- Collaborate with the Senior Digital Marketing Specialist to implement campaigns, ensuring execution aligns with JX branding and performance best practices.
Other Duties as Assigned:
- Adapt to the organization's evolving needs and undertake additional responsibilities as required, reflecting our commitment to flexibility and responsiveness in meeting business objectives.
The above list reflects the general details necessary to describe the principal and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.
An individual in this position must be able to perform the essential duties and responsibilities listed above successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field; equivalent experience considered.
- At least 3 years of experience in field marketing, communications, or event coordination.
- Strong writing, editing, and content-development skills.
- Proficiency with social media tools, email marketing platforms, and basic video editing.
- Demonstrated ability to manage events, projects, and vendor relationships.
- Strong organizational, problem-solving, and communication skills.
- Ability to work both independently and collaboratively across departments.
Employee Benefits:
Insurance:
- Medical - PPO and HDHP options
- Flexible Spending Account (FSA)
- Health Savings Account (HSA) with company match
- Dental Insurance
- Vision Insurance
- Accident & Critical Illness Insurance
- Group Term Life Insurance (company paid)
- Short and Long-Term Disability (company paid)
Paid Time Off:
- Paid Time Off (PTO)
- Paid Holidays
- Volunteer Time-Off
- Paid Maternity/Paternity Leave
- Bereavement/Funeral
Compensation:
- 401(k) Retirement Plan with company match
- Incentive Programs
- Shift Differential Program
- Tool Rewards Program
- Safety shoe and glasses program
Other:
- Employee Assistance Program (EAP)
- Wellness incentives
- Company paid and provided uniforms
- Training: In-House, Instructor-Led, and Online
JX Enterprises, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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