Marketing Manager

Marketing Manager

With over 25 years of dedicated service, Laborde Products stands at the forefront of marine engine distribution, delivering dependable propulsion solutions throughout the Southeast, Great Lakes, and East Coast. Headquartered in Covington, Louisiana, with branch locations in Deer Park, Texas, and Paducah, Kentucky, we proudly represent industry-leading brands including Mitsubishi, Steyr Motors, Yanmar, and Scania Marine.

We're looking for an experienced Marketing Manager to lead our marketing efforts and help strengthen our brand across all locations and product lines. This position is responsible for developing and executing marketing strategies that support business growth, increase brand awareness, and promote our products and services. The ideal candidate is a creative, organized professional who enjoys balancing strategy with execution. You'll collaborate across departments, lead marketing initiatives, manage a small team, and work with outside vendors to deliver high-quality marketing campaigns and materials.

In this role, you will be responsible for the following:

• Develop, maintain, and implement a comprehensive marketing plan that supports the company's brands and business objectives.
• Research market trends, customer needs, and industry developments to identify new opportunities and recommend marketing strategies.
• Analyze the effectiveness of marketing campaigns and recommend improvements.
• Manage the company's website, photography, and social media platforms, including Facebook and LinkedIn.
• Develop advertisements, brochures, presentations, promotional materials, and other marketing collateral.
• Ensure consistent branding across all departments, locations, and customer-facing materials.
• Coordinate company conferences, trade shows, promotional events, and marketing initiatives.
• Lead, coach, and support marketing team members by providing direction, accountability, and performance feedback.
• Manage relationships with external marketing vendors, agencies, printers, web partners, and other service providers to ensure timely, high-quality deliverables.
• Evaluate vendor performance and recommend improvements when appropriate.
• Perform other duties as assigned.

What You'll Bring

• Bachelor's degree in Marketing or a related field.
• Two or more years of marketing experience preferred.
• Valid driver's license.
• High energy, a positive attitude, and a strong work ethic.
• Strong interpersonal and communication skills.
• Ability to think creatively while solving complex business challenges.
• Excellent organizational skills and attention to detail.
• Ability to work independently and collaboratively with individuals across multiple departments.
• Strong customer service mindset with a professional and mature approach.

Compensation & Benefits:

• Competitive salary
• Annual performance bonus opportunity
• Medical, Dental, and Vision Insurance
• Life Insurance and Disability Coverage
• 401(k) with Company Match
• Paid Time Off
• Company Paid Holidays

Why Join Laborde Products?

• Join an established company with over 25 years of success.
• Help strengthen a growing brand throughout the marine industry.
• Collaborate with a dedicated leadership team focused on long-term growth.
• Be part of a company that values teamwork, accountability, honesty, integrity, and enthusiasm.
• Make an impact while growing your career in a supportive, entrepreneurial environment.

At Laborde Products, we believe our people are the foundation of our success. If you're ready to bring creativity, leadership, and enthusiasm to a growing organization, we'd love to hear from you.

Laborde Products is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, age, veteran status, or any other protected status.