Digital Marketing & Performance Specialist

Job Description

Job Description

Digital Marketing & Performance Specialist

Pay: $65,000+ dependent on experience, with benefits

About Us

We are a growing real estate development and property management organization focused on creating and managing quality, attainable housing across the Midwest. Our team is collaborative, fast-paced, and driven by meaningful work that impacts communities across the region.

Position Overview

We are seeking a Digital Marketing & Performance Specialist to drive digital marketing efforts for PrimeSites, our property management company. This role focuses on generating qualified rental leads, improving digital visibility, optimizing advertising performance, and supporting occupancy goals across our portfolio.

This is a hands-on, data-driven role for someone who understands how digital marketing translates into measurable business results. You will manage digital campaigns, analyze performance, identify opportunities for improvement, and work closely with property management and marketing to ensure our properties reach the right audiences.

Working alongside our Marketing Coordinator, you will turn creative marketing plans into effective digital campaigns and use performance data to guide decisions. The ideal candidate is both analytical and creative, takes ownership of results, and enjoys finding practical ways to improve performance.

Key Responsibilities

Digital Marketing & Advertising

• Develop, launch, and manage digital advertising campaigns across platforms such as Google Ads, Meta, and other relevant channels
• Manage paid search, paid social, retargeting, and other digital advertising strategies to generate qualified rental inquiries
• Develop audience targeting strategies based on property locations, renter demographics, market conditions, and leasing needs
• Monitor advertising spend and optimize campaigns to improve efficiency and return on investment
• Identify new digital channels and opportunities to increase property visibility and lead generation

Lead Generation & Lease-Up Support

• Develop and execute digital marketing strategies to support property lease-ups, typically 5–10 new developments annually
• Drive qualified traffic to property websites, landing pages, and rental listings
• Partner with the Brand Design Lead to translate creative concepts and property positioning into effective digital campaigns
• Monitor lead volume and quality, identify conversion barriers, and recommend improvements
• Adjust campaigns based on leasing goals, market demand, and property performance
• Collaborate with property management and leasing teams to understand lead quality, follow-up effectiveness, and leasing outcomes

Website, Listings & Search Optimization

• Monitor and optimize property websites and landing pages to improve user experience and conversion rates
• Monitor rental listing performance across third-party platforms and identify opportunities to improve placement, accuracy, and engagement
• Evaluate website traffic, search visibility, and renter behavior to identify opportunities for improvement
• Coordinate with internal team members and external vendors to resolve website, tracking, and digital platform issues

Analytics, Reporting & Performance

• Analyze campaign results and translate data into actionable recommendations
• Monitor marketing spend and performance across properties, campaigns, and channels
• Establish benchmarks to evaluate campaign effectiveness and identify underperforming areas
• Connect marketing activity to leasing outcomes wherever data is available, helping leadership understand which investments are producing results

Digital Content & Campaign Execution

• Partner with Brand Design Lead to ensure campaigns align with established brand standards and creative direction
• Coordinate the digital distribution of property promotions, leasing announcements, and campaign content

Systems & Process Improvement

• Manage and maintain digital advertising accounts, analytics tools, tracking systems, and reporting dashboards
• Develop repeatable processes for campaign setup, monitoring, reporting, and optimization
• Identify opportunities to improve marketing technology, reporting accuracy, and lead attribution

Qualifications

• 3–5 years of experience in digital marketing, advertising, performance marketing, or a related field
• Hands-on experience managing digital advertising campaigns
• Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions
• Experience in multifamily housing, property management, real estate, or lead-generation marketing
• Understanding of SEO, SEM, conversion optimization, audience targeting, and lead generation
• Strong written communication skills with the ability to create concise, effective digital ad copy
• Experience managing marketing budgets and evaluating campaign efficiency
• Ability to manage multiple campaigns and competing priorities independently

What We're Looking For

• Someone who takes ownership of campaign performance and proactively identifies opportunities to improve results
• An analytical thinker who can turn data into clear recommendations and action plans
• A self-directed problem solver who can manage campaigns independently and adapt to changing priorities
• Someone who communicates effectively with property management, leasing, and creative teams
• A curious, improvement-minded professional who stays current on digital marketing tools and strategies
• Someone who values accountability, collaboration, and measurable results