Campaign Manager, Amazon Music Experiences

Amazon Music Campaign Manager, Amazon Music Experiences Description This role sits at the intersection of sales enablement, brand partnerships, and campaign execution, owning both the pre-sale and post-sale experience for brands investing in Amazon Music's experiential portfolio. You will work directly with brands and agencies to sell, scope, and deliver world-class experiential activations that connect fans to music and culture in meaningful ways. As a Campaigns Manager, you will be responsible for building and managing relationships with brand partners and their agency teams, developing compelling experiential proposals, and ensuring flawless execution from signed IO to post-campaign wrap. You will serve as the primary point of contact for brand and agency stakeholders throughout the campaign lifecycle, translating client objectives into activations that deliver measurable results. This role requires someone who thrives in ambiguity, can manage competing priorities across multiple live campaigns, and brings a customer-obsessed mindset to every interaction. You will travel approximately 40% of the time to be on-site at activations, client meetings, and industry events. Key job responsibilities Role Summary Pre-Sale Develop and present experiential campaign proposals to brands and agencies, articulating the value of Amazon Music's experiential platform and partnership opportunities. Build and maintain a pipeline of brand prospects, proactively identifying alignment between brand objectives and Amazon Music's experiential offerings. Partner with internal sales teams to craft custom packages that meet brand KPIs while protecting the integrity of the fan experience. Lead pitch meetings and RFP responses, tailoring narratives to brand and agency audiences. Develop case studies and sell sheets that demonstrate ROI and creative impact of past activations. Drive toward and exceed a personal sales goal of $2M+ annually through new business development and renewals. Post-Sale Own end-to-end campaign management from contract execution through wrap report delivery, bringing each experience to life with precision and creative excellence. Serve as the day-to-day brand and agency contact, managing expectations, timelines, and deliverables. Coordinate cross-functionally with production, creative, legal, finance, artist teams, and marketing to deliver on campaign commitments. Manage campaign budgets, ensuring accurate forecasting and reconciliation. Develop and deliver post-campaign reporting that quantifies brand value, audience engagement, and earned media impact. Identify upsell and renewal opportunities based on campaign performance and evolving brand needs. Building Experiences and Fan Integration Collaborate with artist teams to ensure brand activations complement and enhance the artist vision, creating authentic moments that resonate with fans. Design fan-first experiences that integrate brand messaging organically into the event environment, prioritizing fan engagement over passive exposure. Work with internal stakeholders across Amazon Music programming, marketing, and product to align experiential activations with broader strategic priorities. Champion the fan perspective in all campaign decisions, ensuring every touchpoint delivers value to the audience while meeting brand objectives. Agency and Brand Relationship Management Build trusted advisor relationships with agency planners, buyers, and brand marketing leads, driven by a customer-obsessed approach to partnership. Educate agency and brand partners on Amazon Music's experiential capabilities, audience insights, and emerging formats. Navigate complex multi-stakeholder environments across holding companies, independent agencies, and direct-to-brand relationships. Represent Amazon Music Experiences at industry events, client summits, and agency days. Internal Stakeholder Management Manage cross-functional relationships with production, creative, legal, finance, artist relations, and programming teams to ensure seamless campaign delivery. Proactively communicate campaign status, risks, and opportunities to leadership and partner teams. Operate as the connective tissue between external client needs and internal operational capabilities, translating between both audiences fluently. Requirements Who We're Looking For We are scaling a team of customer-obsessed builders who combine creative ambition with commercial discipline. Our people are equally comfortable in a pitch room with a brand CMO, on-site at a live activation managing production logistics, and in a room with artist teams shaping the creative vision. If you want to build something new at the intersection of music, culture, and brand marketing, this is the team. Basic Qualifications 4+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building and optimizing multiple, simultaneous marketing campaigns Experience managing or working within cross-functional marketing and creative teams Experience delivering paid media campaigns spanning TV, print ads and digital/social channels Experience across affiliate marketing, PPC, SEM and social media advertising 5+ years of experience in campaign management, experiential marketing, brand partnerships, or media sales. Demonstrated experience managing and exceeding a sales goal of $2M+ annually. Track record of owning both pre-sale (pitching, proposal development) and post-sale (execution, reporting) workflows. Experience selling to and managing relationships with brands and advertising agencies. Experience working with artist or talent teams in a live event or entertainment context. Experience managing multiple concurrent campaigns with competing timelines and stakeholders in ambiguous, fast-moving environments. Strong written and verbal communication skills with the ability to present to senior brand and agency leaders. Willingness and ability to travel approximately 40% of the time, including evenings and weekends for live activations. Preferred Qualifications Experience in multi-territory campaign management Experience in digital marketing and content production timelines and process Experience in music, entertainment, or cultural marketing with a passion for fan-first experiences. Familiarity with experiential measurement frameworks (earned media value, social impressions, brand lift). Experience working within a marketplace or platform sales environment. Existing relationships within the agency and brand marketing ecosystem. Demonstrated ability to manage time effectively across multiple workstreams, geographies, and stakeholder groups without dropping balls. Experience with Salesforce or similar CRM tools for pipeline management. Comfort building processes and playbooks from scratch in a scaling organization #J-18808-Ljbffr MusicCareers