Social Media Specialist

Florida Tech is looking for a social media specialist to help us turn awareness into affinity and attention into action-while meaningfully contributing to the voice of the university across key platforms.

The Social Media Specialist role blends creative content work and social media responsibilities with the realities of higher education marketing communications: thoughtful planning, careful review, and consistent, tactful execution. You'll create and engage, but also operate within established brand, legal, and institutional guidelines. You'll own a meaningful portion of your creative work, while also executing assigned projects-a balance of marketing-driven social media and institutional communications needs. The Social Media Specialist is empowered to inform, assist and most importantly delight prospective students and their families via strategic content development, brand storytelling, and direct relational activities such as answering FAQs or "going the extra mile" to help someone who reaches out via comment or direct message. The Social Media Specialist closely collaborates with members of the Marketing, Web, Creative and Communications teams on content planning and development slated for all social media platforms, though focus is placed on the platforms best positioned to impact new student enrollment, which include Instagram, Tiktok and a higher education enrollment platform/app called ZeeMee.


Job Responsibilities

• Plan, capture, and produce authentic content (video, photo, interviews, writing) that documents student life, events, and key moments across platforms
  
• Provide real-time, on-the-ground coverage of student activities and university events-engage people confidently, capture photos and video assets, and turn around platform-appropriate content quickly
  
• Write and communicate effectively across audiences-prospective students, families, and the broader community-adapting tone while maintaining brand voice and reputation
  
• Manage day-to-day social engagement-respond appropriately to comments, DMs, and community interactions professionally; support conversations on platforms like ZeeMee; partner with admissions to address inquiries and nurture prospective students
  
• Operate with strong judgment-navigate sensitive situations, represent the institution well, and protect brand integrity in real time
  
• Contribute to strategy and optimization-support content planning, calendaring, scheduling, social listening, and performance reporting; adjust quickly as priorities and conversations evolve
  
• Collaborate and support broadly-work cross-functionally and take on additional writing, video, and communications tasks as needed

Education Requirements

• Bachelor's degree in a related field (i.e. advertising, communications, marketing, creative writing, etc.) or bachelor's degree in a non-related field with significant knowledge of and experience with social media and content creation.
  

Preferred Experience/Skills

• Strong writing and storytelling, with the ability to adapt voice across audiences and platforms
  
• Video-first content production-shooting, editing and a sharp instinct for short-form pacing and clarity
  
• Solid technical toolkit-digital photography, production equipment (cameras, mics, tripods), and competency with video editing and office software
  
• Social media experience and fluency-cross-platform (Instagram, TikTok, etc.) understanding and skills, with a strong grasp of trends, culture, and native content formats (experience with Reddit, Discord, Wikipedia, and other social-adjacent platforms a plus)
  
• Confident, personable communicator-comfortable engaging others, conducting interviews, and representing the institution with sound judgment and professionalism
  
• Adaptable, easygoing, professional, collaborative, and service-oriented-able to take direction, incorporate feedback, pivot quickly, and support a community-focused, customer-first approach
  

Technical Skills

• Adobe Creative Cloud: Photoshop, Premier, Lightroom, Audition
  
• Content management systems (i.e. Wordpress, Terminal Four)
  
• Digital photography and video production equipment (i.e. cameras, lenses, lighting, audio/mics)
  
• Microsoft Office
  

Equal Opportunity

Florida Institute of Technology does not discriminate on the basis of race, color, national or ethnic origin, religion, disability, age, genetic information, marital status, citizenship status, veteran status, and other legally protected characteristics in its activities and programs. In accordance with Title IX of the Education Amendments of 1972, Florida Tech does not discriminate on the basis of sex. Inquiries concerning the application of the Non-Discrimination and Anti-Harassment policy may be directed to the Equal Opportunity Director and Investigator at 150 West University Blvd, Melbourne, FL 32901, or email View email address on click.appcast.io, or View phone number on click.appcast.io; or to the U.S. Department of Education Office for Civil Rights.

Americans with Disabilities Act

Please notify us at least five days in advance if a reasonable accommodation for a disability is needed by calling the Office of Human Resources at View phone number on click.appcast.io.

Annual Security & Fire Safety Report

The federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) requires colleges and universities, both public and private, participating in federal student aid programs to disclose campus safety information, and imposes certain basic requirements for handling incidents of sexual violence and emergency situations.

Florida Tech's 2025 Annual Security and Fire Safety Report includes statistics for the previous three years concerning reported crimes that occurred on campus; in certain off-campus buildings or property owned or controlled by Florida Tech; and on public property within, or immediately adjacent to and accessible from, the campus.

The numbers provided include crime statistics that were reported to local law enforcement agencies, campus security and other Campus Security Authorities.

The report also includes institutional policy statements regarding campus safety and security measures; descriptions of prevention and awareness programs; related university procedures and important guidance; and other essential safety information.

You can obtain a printed copy of this report at the Department of Security Welcome Center located at 3126 Panther Place, during normal business hours, or by accessing the following website 2025 Annual Security and Fire Safety Report.

Official Transcripts

Official transcripts of all collegiate work must be sent directly from the attended institution to the Office of Human Resources prior to the first day of employment. All international degrees must have a course-by-course official evaluation and translation sent to the Human Resources Office directly from an evaluation company affiliated with the National Association of Credential Evaluation Services, Inc. (NACES).

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