Marketing Communications Lead

Role Summary

The Marketing Communications Lead owns the strategy, execution, and quality of Rhino Tool House's outward-facing marketing - across digital, print, and in-person channels. This role goes beyond running channels: it owns the campaigns, content, and messaging that create real demand in the market.

This role works in close, daily partnership with the Marketing Technology Lead. The division is simple: this position owns what goes to market and why - the Marketing Technology Lead owns the systems that capture, route, and nurture the demand it creates. Neither role works well without the other.

This is a mid-level, hands-on position on a small, fast-moving team supporting a $200 million business. Success requires the judgment to prioritize without heavy direction and the experience to know where to focus first.

Core Responsibilities

1. Campaign Strategy & Execution

• Develops and leads marketing campaigns across email, social, web, and events - built specifically to generate qualified interest, not just activity.
• Sets channel mix, messaging angle, and strategy for each campaign, informed by what is and isn't generating results.
• Partners with Marketing Operations & Demand Lead to track campaign performance and feed lead quality and volume back into planning.

2. Content Development for Demand Generation

• Develops content - case studies, literature, website content, social posts - engineered to produce leads, not just presence.
• Works with technical and sales teams to translate real capabilities into content that resonates with active buyers.
• Maintains a steady publishing cadence so channels stay active and current.

3. Brand & Message Consistency

• Owns consistency of voice and position across every outward communication.
• Reviews materials before release and corrects inconsistencies or gaps.
• Keeps messaging grounded in actual capability, not general claims.

4. Website & Digital Presence
• Maintains and evolves the company website - product pages, landing pages, and resource content - with a focus on what drives inquiries, not just what looks current.

5. Event & Trade Show Leadership

• Owns planning and execution of major company events, including industry trade shows, the national sales meeting, and Center of Excellence open house events.
• Coordinates logistics, messaging, and materials so the company shows up prepared and consistent.
• Leads on-site execution and directs Marketing Support and outside vendors as needed.

6. Partnership with Technology Lead

• Works in close, ongoing partnership with the Marketing Technology Lead: this role owns what goes to market and why; Marketing Technology owns CRM discipline, lead routing, and the nurture process that converts that output into pipeline.
• Shares accountability for making sure campaign performance data flows back into future planning.

7. Team direction for marketing support person

• Helps direct day-to-day work for Marketing Support.
• Assigns tasks, reviews output, and ensures work is accurate and on time.
• Helps develop Marketing Support's skills over time.

8. Internal Coordination

• Works closely with sales, engineering, and operations to stay aligned with current priorities and translate real business activity into external communication.
• Partners with the Director of Marketing on execution of company-wide brand initiatives.

Performance Expectations

• Campaigns produce a measurable, regular flow of qualified leads
• Marketing output is consistent, on time, and aligned with business priorities
• Messaging and content reflect real capabilities and resonate with active buyers
• Helps to manage outside vendors for marketing materials, premiums and collateral
• Internal teams see marketing as friendly, responsive, credible, and reliable
• Marketing Support's workload is organized and delegated effectively

What We're Looking For

• Bachelor's degree in marketing, communications, business, or a related field required - equivalent practical experience will be considered
• 5+ years of marketing experience, with a track record of campaigns that produced measurable lead generation and business impact
• Experience in industrial, manufacturing, or technical B2B environments strongly preferred
• Experience managing or mentoring junior team members
• Strong writing and content development skills
• Experience planning and executing trade shows or major company events preferred
• Comfortable operating with significant autonomy on a small, fast-moving team

Working Style

This is a hands-on, mid-level role on a lean marketing team. The person in this seat will do a bit of everything and needs the experience to know where to focus first. Success requires strong judgment, the ability to prioritize without direction, and comfort operating in a technical, industrial environment.