CRM Manager

Location : Beverly Hills, CA (Hybrid) 4 days in-office, 1 day remote This role is posted on behalf of the following client: They are a leading lifestyle membership and eCommerce brand that delivers joy and discovery to its community through curated products, exclusive experiences, and engaging content. With a passionate subscriber base and a strong digital presence, the company continues to redefine the membership model by combining retail, entertainment, and community in one seamless experience. Role Overview The client is seeking a strategic, hands‑on CRM Manager to join their marketing team. Reporting to the VP of Lifecycle Marketing, you’ll lead the planning, execution, and optimization of campaigns across email, SMS, and push channels — driving engagement, retention, and revenue. This is a highly cross‑functional role requiring a balance of creativity, analytical rigor, and operational excellence. You’ll partner with creative, merchandising, analytics, and product teams to ensure members receive the right message at the right time, every time. What You’ll Do Lead end‑to‑end planning and execution of CRM campaigns across email, SMS, and push channels — including seasonal moments, Flash Sales, new product launches, onboarding, retention, and winback programs. Manage audience segmentation and targeting strategy in partnership with Data & Analytics. Own CRM briefs, QA, and deployment to ensure flawless execution and a best‑in‑class member experience. Analyze campaign performance using Excel, Google Sheets, and Tableau to uncover insights and inform future strategy. Develop and execute A/B and multivariate testing plans; interpret results and make data‑driven recommendations. Identify opportunities to enhance campaign efficiency, engagement, and incremental revenue. Collaborate cross‑functionally with Creative, Product, Merchandising, and Analytics teams to align initiatives and ensure maximum impact. Support process documentation and operational improvements as CRM efforts scale. Who You Are Bachelor’s Degree required. 4–6 years of experience in CRM, Lifecycle, or Email Marketing. Experience in DTC or eCommerce environments; subscription or membership business experience preferred. Proficiency with CRM platforms (Braze strongly preferred), ESPs, and analytics tools. Strong analytical skills — confident in navigating datasets, building dashboards, and mapping KPIs to revenue. Proven ability to optimize campaigns for engagement and ROI. Excellent project management skills — capable of managing multiple complex initiatives under tight timelines. Detail‑oriented, collaborative, and curious — someone who thrives on iteration and continuous improvement. Nice to Have Experience with loyalty, referral, or winback programs. Familiarity with multi‑channel CRM and direct mail campaigns. Strong creative instincts and appreciation for storytelling and visual design. Initial equity grant and comprehensive medical, dental, and vision coverage. Generous perks, wellness benefits, and employee discounts. #J-18808-Ljbffr Reval