Social Media Content & Video Creator (Bilingual English/Spanish)

Job Title

We are looking for a full-time Bilingual English/Spanish Content & Marketing Lead who can help us build a real content machine around our commercial landscaping business, our team, our customers, our culture, and the day-to-day life of building companies.

This is not a "sit in Canva and make flyers all day" job.

This is a camera-in-hand, boots-on-the-ground, talking-to-everyone, find-the-story-in-the-chaos kind of role.

We need someone who can follow the action, capture the moments, make people comfortable, and help turn normal business life into content that actually matters. Think less corporate marketing department and more documentary-style content engine.

The style we are aiming for is inspired by people like Gary Vaynerchuk, Alex Hormozi, Codie Sanchez, and Steven Bartlett — real, fast, useful, human, direct, and high-volume.

You will be around leadership meetings, job sites, crews, customers, coaching sessions, events, travel days, trainings, and random "this could be a great piece of content" moments. Your job is to notice those moments, capture them well, and help our marketing team turn them into something valuable.

And the bilingual part matters.

You need to be fluent in English and Spanish. Not "I can kind of get by." Not "I took Spanish in high school." You need to be able to speak, write, interview, connect, and build trust in both languages.

We are looking for someone who brings life into the room.

Someone who can walk up to a crew member, a customer, a business owner, a coach, a vendor, or a random person at an event and make them feel comfortable enough to have a real conversation.

Someone who sees the story before everyone else sees it.

Someone who understands that sometimes the best content is not perfectly polished — it is the real moment, the side conversation, the quick lesson, the funny clip, the team member who finally opens up, the before-and-after shot, the customer saying something genuine, or the behind-the-scenes moment nobody else thought to capture.

You should be creative, curious, socially confident, organized, and fun to be around.

You do not need to be the best filmmaker in the world. But you do need to know how to get good footage, good audio, good lighting, and good moments. You need to be dangerous enough with editing to create strong short-form content, and smart enough to know when something should go to the deeper editing team.

We hire for values first.

Skills matter. Experience matters. Camera ability matters. But skills without culture fit will not work here.

We work hard, move fast, and carry a lot — so we need people who bring energy, humor, creativity, and a good attitude into the work.

This role should make content creation feel fun, not awkward. You should be the kind of person who helps people relax, laugh, open up, and actually enjoy the process.

Social media changes fast. Content styles change fast. Tools change fast. What worked six months ago might already be dead.

We want someone who tests ideas quickly. Try the angle. Try the hook. Try the street interview. Try the behind-the-scenes edit. Try the bilingual format. Try the trend. Try the weird idea.

Not everything will work. That is fine. Moving too slow is worse.

We are not playing to be average.

You should study what great content looks like. Watch what is working. Pay attention to pacing, hooks, edits, storytelling, thumbnails, captions, lighting, sound, and energy.

The goal is not to "post more." The goal is to get better every week.

Content looks fun on the outside, but the machine only works if someone does the unsexy work.

That means charging batteries, checking audio, organizing files, uploading footage, labeling clips, following up with the remote team, getting one more shot, asking one more question, showing up early, staying late when needed, and doing the details right.

Creative does not mean chaotic.

This is a high-trust role.

You will be around private conversations, customers, team members, job sites, travel, leadership moments, and brand-sensitive content. We need someone who tells the truth, owns the work, communicates clearly, and does not make people chase them.

FITFO means Figure It The Fuck Out.

That does not mean being reckless or pretending you know everything. It means being resourceful, honest, fast, useful, and accountable.

Do not wait around helplessly. Do not make people drag the work out of you. Do not bring every small problem back as a dead end.

Bring options. Solve problems. Use the tools. Ask the better question. Find the workaround. Keep moving.

A big part of this role is helping capture content throughout the day in a "document, don't just create" style.

This may include:

• Capturing b-roll during meetings, coaching sessions, trainings, events, travel, team conversations, and behind-the-scenes moments
• Recording short talking-head videos, leadership lessons, quick ideas, and story-based clips
• Helping capture content at scale without making the day feel like a giant production shoot
• Traveling on select business trips, including international trips
• Noticing strong hooks, soundbites, lessons, funny moments, and stories that could become great content
• Setting up basic lighting, audio, camera angles, and recording environments
• Helping make content creation feel easy instead of forced

The other major part of the role is capturing the people, work, customers, and culture inside our commercial landscaping company.

This may include:

• Capturing b-roll of crews, equipment, properties, finished work, before-and-afters, team meetings, job sites, events, and customer interactions
• Interviewing team members, crew members, customers, vendors, and community members
• Creating street-style interviews with employees, customers, and people in the community
• Finding stories inside the team that help with recruiting, sales, brand trust, and culture
• Showing the quality of the work without making it feel like a boring sales pitch
• Highlighting Spanish-speaking team members and helping tell their stories well
• Creating content that makes people think, "I want to work there," "I trust that company," or "I want to do business with them"

You will also help us make events better and more valuable from a marketing standpoint.

This may include:

• Helping organize local events, customer events, team events, trainings, workshops, and community activations
• Capturing content before, during, and after events
• Coordinating with vendors, attendees, customers, and team members
• Helping gather testimonials, social clips, photos, recap videos, and behind-the-scenes content
• Making sure events turn into long-term marketing assets, not just one-time moments

You will not be doing all of this alone. We have a remote marketing/content team that can help with deeper editing, strategy, posting, and production.

Your role is to be the person on the ground who captures the raw material and helps make sure the team has what they need.

This may include:

• Uploading, organizing, labeling, and sharing content
• Communicating the story and context behind the footage
• Flagging the best clips, strongest moments, and highest-value opportunities
• Reviewing content to make sure it feels on-brand and relevant
• Helping decide what should be posted, repurposed, clipped, boosted, or improved
• Watching what performs and bringing ideas back to the team
• Staying on top of social media trends, formats, hooks, editing styles, tools, and platform changes

This is a hard requirement.

You must be fluent in both English and Spanish, spoken and written. You need to be able to interview people, write captions, understand context, build trust