Marketing Analytics Lead - ROI & Modeling

Boehringer Ingelheim is seeking an Associate Director, Business Analytics to lead advanced analytics for marketing impact, ROI, and marketing mix analyses. The role supports brand planning, field force evolution, and digital/non-personal tactics with expertise in statistical methods and industry data sources. The position requires leading analytics efforts, profiling and segmentation, predictive modeling, and collaboration with Marketing and Sales to drive promotional strategies and forecasts. #J-18808-Ljbffr University Industry Demonstration Partnership