Area Director of Sales & Marketing - Grenada & Dominica Hotels

$200k - $220k

Full-time

IHG Hotels & Resorts

Your day to day:
As Area Director of Sales & Marketing covering the InterContinental Dominica, Six Senses Grenada and InterContinental Grenada(Opening Q3 of 2026, you will develop and implement strategies to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
Leadership
Deploy sales and marketing colleagues for comprehensive coverage of key markets, segments, and customers
Develop your team and improve their performance through training, coaching and feedback
Assign performance and development goals for colleagues; monitor achievement of revenue targets and course correct when needed
Drive a great working environment for your teams to thrive, creating synergy between the two resorts and a sense of one team
Develop and maintain great working relationships with key clients, guests, vendors and communities in local markets
Strategic Planning & Execution
Lead the strategic commercial plan for both resorts, working with Revenue Management and Marketing Communications
Implement strategies and programming that are tailored to the market segments of both resorts
With RM and GMs, analyze growth opportunities across key segments
Develop a strong sales strategic plan that maximizes high season revenue and creates shoulder season opportunities
Working with digital marketing and PR partners, develop and execute strategy to maximize awareness, interest, and realized revenues for the resorts
Cluster Sales Management
Develop a comprehensive travel and trade show plan to maximize coverage and impact
Work closely with Luxury Lifestyle Global Sales to coordinate sales plans
Monitor sales deployment and performance of the sales team
Nurture a proactive sales culture and an effective prospecting program
Financial Management and Reporting
Prepare departmental budgets and financial plans including both resorts' commercial plan
Create and implement commercial plans that drive measurable incremental occupancy, achieve RevPAR goals, food and beverage, and catering revenues
Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share,e and monitor performance to ensure actual sales meet or exceed established revenue plan
Review monthly reports and sales forecasts to analyze current/potential market and sales trends
Coordinate activities to increase revenue and market share and monitor performance to meet or exceed established revenue plans
Guest Experience
Create programming at both resorts to drive incremental revenues
Communicate special needs for arriving VIPs, large groups, and other key guests
Lead marketing efforts to upsell guests on hotel services, offerings, and amenities
Responsible Business
Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel
Effectively communicate and market aspects of the hotel that are sustainable or "green" and use information to gain new business opportunities
Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity
Raise the awareness and reputation of your hotel and the brand locally - occasionally acting as hotel representative for media-related inquiry
Identify improvements to marketing activities and overall hotel sales performance and work with other departments
Ad-hoc duties - unexpected moments when we must pull together to get a task done
Accountability
This is the top commercial role overseeing two resorts. Resorts may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional-level and administrative sales, catering, and/or convention employee
Skills and Experience
To execute the position of Area Director of Sales & Marketing, I must have the required qualifications, technical skills, and experience in a similar role in luxury hotels with proven results and includes the following:
Five or more years of experience in a senior sales and marketing role
Experience in managing a remote team(s); dual property experience is ideal
Strong knowledge of the Caribbean market and business trends preferred
Technical skills include Advanced MS Office and familiarity with various property systems
The above is intended to provide an overview of the role and responsibilities for an Area Director of Sales & Marketing at Intercontinental Dominica, Six Senses Grenada & InterContinental Grenada. It is not and does not infer that the above is an inclusive and/or exhaustive list of the duties and responsibilities inherent in the position.
Location - Remote: **Candidate must reside within the Northeast US near a major airport
About InterContinental Dominica
Discover a Caribbean sanctuary where indulgence meets sustainability. Nestled within Cabrits National Park, our resort features 131 accommodations, including standard rooms, 50 suites, and a stunning 2-bedroom Presidential Suite-each offering breathtaking ocean or mountain views. Enjoy eco-friendly wellness experiences and a world-class spa inspired by the island's natural healing traditions.
Unwind in nature-inspired spaces, immerse yourself in Dominica's vibrant culture, and explore hidden waterfalls, hot springs, and coral reefs. Savor locally sourced Creole and international cuisine crafted to celebrate the island's rich flavors.
About Six Senses La Sagesse Grenada
Surrounded by nature, there are 56 pool suites. Combining eco-credentials and comfort, the design uses natural, renewable, and repurposed materials. The organic and contemporary interiors feature an open-plan bedroom, while the outdoor terrace leads to a private plunge pool for a cooling dip. In addition, there are 15 villas enjoying a prime hillside or oceanfront setting, ranging between one, two, and four bedrooms. The five four-bedroom villas located on the Bluff offer a 270-degree view of one of the most coveted locations in the Caribbean. It has never been more important to be mentally, physically, and spiritually happy. This has been considered in every aspect of the design, with ample light, fresh air, and space.

About InterContinental Grenada - La Sagesse

Opening November 2026, this stunning resort will offer 120 thoughtfully designed guest rooms and suites, complemented by a collection of exceptional restaurants and bars, a world-class spa, state-of-the-art fitness center, and a striking pool and Beach Club. With panoramic views overlooking La Sagesse Bay, this resort will offer expansive indoor and outdoor meeting and event space, seamlessly combining sophisticated luxury with the island's stunning natural beauty.
About Us
IHG Hotels & Resorts is one of the largest hotel companies in the world and one of the world's leading hotel and resort companies with a family of 19 brands. Our purpose - True Hospitality for Good - comes to life in every one of our collections. With luxury and lifestyle, we are taking it to new heights.
Five visionary brands - InterContinental, Regent Hotels, Six Senses, Vignette Collection and Kimpton Hotels - make up our luxury collection. Individually, they are icons. Together, they bring unforgettable and unparalleled experiences to travelers in over 430 hotels and resorts in 100 countries around the world.
Having recently added a host of incredible properties to our portfolio, we now stand as one of the world's leading luxury operators. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests unforgettable and unparalleled experiences.
The salary range for this position is $200,000.00 - 220,000.00 This role is also eligible for bonus pay (as applicable). We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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Vacancy posted 21 days ago

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