Media Outreach/Public Affairs Specialist - Sr. (contingent 034)

Media Outreach/Public Affairs Specialist - Sr.

Title: Media Outreach/Public Affairs Specialist - Sr (contingent 034)

Location: Aberdeen Proving Ground, MD

Demonstrates a basic understanding of federal government public relations/affairs. A secret security clearance is required.

Responsibilities include:

• Provide public affairs and digital media support services to enhance and implement communications strategies in alignment with CPE IEW&S's mission, objectives, and goals.
• Support implementation of the organization's public affairs programs, policies, events, and activities to include correspondence, messaging, and campaigns that span the different levels of Project and Product Management.
• Develop and implement a comprehensive social media strategy, across multiple platforms, including content calendars, platform management, analytics tracking, and performance optimization using industry-standard tools.
• Provide multimedia support, including photography and basic graphic design to support public affairs campaigns, leadership messaging, and event documentation.
• Create, manage, and publish engaging content – in various formats – across digital platforms (e.g., websites, social media, newsletters) ensuring consistent branding, messaging, and alignment with command priorities.
• Foster and maintain relationships with social media managers across the DoD, monitor partnering platforms to cross pollinate messages.
• Monitor community activities and coordinating participation in events and public forums.
• Prepare recurring reports and assessments on social media performance and return on investment to inform leadership decision-making and guide future efforts.
• Development of relevant content in specialized areas of public affairs activities such as, DoD publications, press, radio, and TV relations, tradeshow relations and community relations.
• Establishes and maintains relationships with key personnel, communications staff, as well as organizational stakeholders across all functional areas to ensure effective communications and change readiness capabilities.
• Collaborates with clients to develop successful complex communications strategies and tailored and integrated communications plans with associated metrics and analysis, including the execution of those plans; Plans, prepares and disseminates publicity concerning the client's organization through newspapers, periodicals, and audio and visual communications media, including the Internet.
• Responsible for curating relevant content to reach target audiences; managing published content; monitoring, listening and responding to users to cultivate an informed public; developing and expanding community outreach efforts.
• Responsible for informing the public about how organization activities will impact the community, and coordinating and managing an organization's response to negative events as they occur.
• Responsible for designing, creating and managing outreach campaigns; and reporting metrics and return on investment.
• Recommending, executing, and maintaining all communication strategies, plans, and message management processes.
• Performs assignments in specialized areas of public relations activities such as press, radio, and TV relations, tradeshow public relations and community relations.
• Responsible for communication measurement results and recommending adjustments to strategic plans and execute accordingly.
• Possesses excellent communication skills and is familiar with traditional media marketing as well as online/internet marketing.
• May provide overall guidance and shaping with regard to managing and implementing and editorial calendar.
• Familiarity with technical aspects of various communications mediums including but not limited to social and digital media platforms.

Education/Experience:

• Bachelor Degree and a minimum of ten (10) years' experience in public affairs/public relations or a related filed is required.
• Minimum of eight (8) years relevant military service can be utilized as related experience.
• DINFOS accreditation, or similar, desired but not required; Published articles may be requested to demonstrate experience.
• Demonstrated experience in DoD, Army, Intel Community or related federal sectors desired.
• A secret security clearance is required.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.