Creative Strategist (Paid Social)
Beam Organics
Job Description
Job Description
Creative Strategist (Paid Social)About the Role:
We are looking for a Creative Strategist (Paid Social) who combines the analytical brain of a media buyer with the storytelling instincts of a copywriter.
Reporting directly to our Performance Marketing Lead, you will be the architect of our creative testing roadmap. Your job is not to "make things look pretty." Your job is to analyze why an ad is working (or failing), hypothesize new angles, and write the detailed briefs that empower our design team to produce winning assets for Meta (Facebook/Instagram) and TikTok.
What You'll Do:- Translate raw data and marketing goals into clear, actionable Creative Briefs for our video editors and graphic designers.
- Support the creation of high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 seconds.
- Partner with the Paid Social Lead to define the weekly Creative Testing Agenda.
- Innovate on testing methodologies. You won't just test "Video A vs. Video B." You will design tests for specific variables: Visual Hooks, Value Props, Text Overlays, and CTAs.
- Identify "Creative Fatigue" before it happens and have the next round of iterations ready to launch.
- Lead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb-Stop Ratio, Hold Rate, Click-Through Rate, Conversion Rate).
- Turn insights into action. If a video has a high hold rate but low clicks, you are the one who writes the brief to fix the CTA.
- Build and maintain a "Swipe File" of competitor ads and trending formats on TikTok and Meta. You are the team's eyes on the ground for what is currently working in the market.
- 3-6 years in a creative strategy, copywriting, or performance marketing role within DTC, Ecommerce or an Agency.
- Comfortable looking at a spreadsheet in Excel to find the winner, but you are equally comfortable writing a storyboard for a video editor.
- You understand the psychology of selling. You know frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitation, Solution).
- You know the difference between a Reel, a Story, and a Feed post. You understand "safe zones" and native platform aesthetics.
- You can manage high volumes of creative requests and keep the feedback loop between buyers and designers moving fast.
- Basic video editing skills (CapCut, Canva, Premiere) to create "Frankenstein" edits or mockups for the design team.
- Experience using AI tools (ChatGPT, Gemini) to speed up ideation and storyboarding.
We offer:
✔ Fully covered medical benefits + dependent contributions
✔ Unlimited PTO
✔ 401k with up to 4% match
✔ “Work from Anywhere” bank
✔ Wellness stipend for health & fitness
✔ Commuter benefits
These are the Values that Guide our Decisions in the Business:
People First
We take care of ourselves, our teammates and our customers equally
Constant Improvement
Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business
Transparent and Open Communication
Say it straight or it comes out crooked- respectful and direct communication always
Ego is the Enemy
Always stay humble, hungry, and curious
Think Like an Owner
How are my actions or this moment going to affect the big picture?
Risk Taking
Make informed bets and emotionally move on from the ones that don’t work
Creativity and Rapid Iteration
Think big, fail fast and inexpensively
Powered by JazzHR
kGxAjv2Lao
Vacancy posted 9 days ago
Similar jobs that could be interesting for youBased on the Creative Strategist (Paid Social) in New York, NY vacancy
- Beam Organics is seeking a Creative Strategist (Paid Social) who blends analytical media buying with storytelling to shape our creative testing roadmap. You will write detailed briefs for our design team to craft assets for Meta and TikTok, aiming to drive performance...SuggestedRemote job
- Full Funnel Growth is seeking a dual-role creator who leads creative strategy and writes scripts for paid social. You will own testing roadmaps, read performance like a media buyer, and direct production with editors and creators. Remote, contract-based engagement with...SuggestedRemote jobContract work
- TUSHY is seeking a Creative Strategist to translate insights into scroll-stopping creative for paid channels—Meta, TikTok, YouTube, and Google. You’ll brief, test, and optimize assets that convert Real Pooping Humans, blending brand work with performance outcomes. You’...SuggestedWork at office3 days per week
- ...Edible Arrangements and more. YOUR ROLE We are hiring a Buyer, Paid Social to join our One Marketplace team. This role is focused on Paid... ...ROI, including A/B testing, audience segmentation, and creative performance. Manage and allocate campaign budgets effectively,...SuggestedPermanent employmentInternshipWork at officeRemote workWork from homeWorldwide
Crossmedia
New York, NY3 days ago $31.79 - $48.94 per hour
...push boundaries, and hold a high bar for creative excellence. If you’re motivated to... ...place to do it. Overview As a Senior Social Creative Strategist at Razorfish, you will be joining our... ...wellness and benefits offerings include: Paid Family Care for parents and caregivers...SuggestedHourly payTemporary workFreelanceWork at officeLocal areaFlexible hoursNight shift- Lox Club is seeking a Creative Strategist to own and scale acquisition channels from ideation through launch. You’ll write copy, brief ads, launch campaigns, and manage creators directly, owning CAC and ROAS with a data-driven growth mindset. In this role you’ll script...Freelance
$70k - $80k
...The Paid Social Strategist is a mid-level role within 829’s Paid Media department. Apply your comprehensive understanding of pay-per-click advertising... ...– a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various...Temporary workSummer workWork at officeLocal areaRemote work829 Studios
New York, NY3 days ago- We are looking for a highly organized and proactive Junior Paid Social Marketing Assistant to support our performance marketing team. This... ...looking to gain hands‑on experience in paid social marketing, creative operations, and data analysis within a fast-paced e-commerce...Remote work
$59.85k - $82.74k
...Paid Social Strategist The full time Paid Social Strategist is responsible for the day-to-day operational success of the paid social campaign... ...team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings Other...Full timeTemporary workFreelanceWork at officeFlexible hoursPublicis Groupe Holdings B.V
New York, NY1 day ago$50k - $85k
...300 million home projects and counting About the team Angi's Paid Social team is a performance-driven team responsible for scaling Pro... ...run campaigns on Meta at scale, combining data analysis with creative thinking to drive efficient growth. We work closely with our Brand...Daily paidWork experience placementRemote workWorldwideFlexible hours- Razorfish, Inc. is seeking a Senior Social Creative Strategist to drive talent-driven social video content across multiple platforms. You will collaborate with talent relations, production, and marketing to translate programming priorities into engaging, platform-native...
$75k - $95k
Social Video, Jr. Creative Strategist Full-Time | Remote, US | $75K-$95K USD Company Overview We're scaling the best YouTube agency in the world. We've assembled a crazy-talented group of YouTube strategists and creative minds who've collectively generated over 110 billion...Full timeImmediate startRemote work$100k - $115k
Want to work on the cutting edge of social media? Want to join a company whose brand is... ...Spread Joy? Movers+Shakers is a new kind of creative agency, built for the era of social &... ...clients and the industry. As a Senior Strategist, you will: Lead the development of social...Flexible hoursShift work- Bloomingdale's is seeking a Paid Media Planner to lead end-to-end planning and management of campaigns across display, paid social, programmatic video, CTV/OLV, digital audio, outdoor and print in a fast-paced retail environment. You will translate business objectives...
- VaynerX is seeking a hybrid, three-month residency role in NYC to monitor brand social channels, analyze trends, and deliver actionable insights for creative teams. You will engage with conversations, track follower interactions, and identify opportunities to insert the...Full time
$6,000 - $8,000 per month
Job Overview MVR Digital is hiring a Senior Paid Social Strategist to own Meta strategy and execution for a portfolio of premium and luxury DTC... ...across Meta, Google, TikTok, and Connected TV, plus email, creative, and landing pages. The team is fully remote, direct, and...Full timeContract workRemote workFlexible hours$77k - $87k
...at the intersection of Connected Media, Creative, and Commerce, helping some of the... ...turn attention into business growth. Paid social has evolved far beyond media buying. Success... ...forward. About the Role As a Paid Social Strategist, you’ll own the day-to-day strategic...Flexible hours$70k - $80k
...Overview: The Social Strategist is responsible for the end-to-end development, execution, and optimization of paid social campaigns across multiple platforms. This role acts as... ...goals. Develop and execute detailed creative and audience testing plans while reporting...Full timeWork at officeGoodApple
New York, NYa month ago- Skip to content Lead Paid Social strategy for one of the world’s largest consumer technology brands, driving mobile app growth through creative, data and AI. The Company One of the world’s largest independent performance marketing agencies. 1,000+ employees, global...Remote work
- Publicis Health Media in New York, NY is seeking a Paid Social Sr. Associate to plan and manage paid social tactics for assigned clients. You will understand client goals, monitor campaign quality, and proactively evaluate opportunities to maximize performance. The role...
$70k - $80k
...People Operations - Talent Acquisition Position Overview As a Paid Social Strategist , you'll bring hands-on experience and strategic thinking... ...historical data to inform strategy, audience targeting, creative direction, and platform diversification Monitor and manage...Full timePart timeFreelanceWork at officeRemote work$95k - $105k
...The Role As a Senior Strategist, Paid Media at Direct Agents, you will be a strategic growth... ...and planning across programmatic, paid social, and paid search Partner with paid media... ...strategists, media architects, and creative thinkers—who partner with ambitious brands...Full timeWork at officeRelocationDirect Agents
New York, NYmore than 2 months ago- Green Line Digital is seeking a Remote Automotive Paid Social Coordinator to manage paid social campaigns for a portfolio of automotive clients. You will focus on strategy development, execution, and optimization while collaborating with the team to drive results. The role...Remote job
- Code3, an integrated marketing agency, is seeking a Paid Social Strategist to lead day-to-day strategy and performance across a portfolio of clients. You will partner with clients and cross-functional teams to turn data into actionable recommendations, identify growth...
- Infinite Roar, Publicis Groupe's fastest-growing agency, seeks a Paid Social Sr. Associate to plan and manage paid social tactics for assigned clients. You will translate client goals into campaigns, monitor performance, and proactively identify optimization opportunities...
$70k - $80k
Overview: The Senior Social Strategist is a self-sufficient expert responsible for the end-to... ...partnership and presentation skills Superior creative problem-solving and data-driven... ...: ~2-4 years experience with paid social campaign management, agency or brand...Full timeWork at officeGoodApple
New York, NYa month ago- Digital Marketing Specialist (Social Media & Paid Media) A remote, execution-focused marketing hire who owns day-to-day social content, supports... ...(Facebook/Instagram) and Google Ads Build and launch ad creative, including variations for A/B testing Monitor performance,...Full timeImmediate startRemote work
- CollegeWalk Media in New York is seeking a hands-on Paid-media Creative Strategist to own the paid-media strategy for street-interview campaigns on Meta. You will translate client marketing strategies into concepts, write direct-response scripts, review performance data...
$70k - $120k
NewForm is hiring a Forward Deployed Creative in NYC to lead the creative operation for assigned clients, strategizing, concepting, and executing paid ad concepts with our content team and creators. You will connect data to creative, identify what makes winning ads, and...Full timeWork at office- Horizon Media Inc. is seeking an experienced paid social professional in New York to oversee campaign management and execution across platforms. You will lead social strategy development, drive analytics and reporting, and collaborate with cross-functional teams to meet...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Creative Strategist (Paid Social). Be the first to apply!
Related searches
- digital media planner New York, NY
- senior creative strategist New York, NY
- creative strategist New York, NY
- sports creative New York, NY
- creative specialist New York, NY
- creative technologist New York, NY
- creative fun New York, NY
- creative planning New York, NY
- creative operations New York, NY
- universal creative New York, NY