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Product Marketing Manager

$100k - $120k

Ledgent Technology

Salary: USD100000 - USD120000 per year Product Marketing Manager Overview We are looking for a data-driven Product Marketing professional to help build and scale a modern marketing function. This role will play a key part in defining segmentation, pricing strategy, and go-to-market execution across a B2B services portfolio. This is a high-impact opportunity within a growing organization undergoing a marketing transformation under new executive leadership, with a strong focus on aligning market insights, customer needs, and commercial strategy. Key Responsibilities Build and own segmentation frameworks from scratch , using customer, behavioral, and market data to define target audiences Develop and execute pricing strategies and price analysis , partnering cross-functionally to drive revenue and competitiveness Translate data into actionable insights by aggregating and analyzing complex datasets to inform GTM decisions Lead end-to-end go-to-market (GTM) strategies , including positioning, messaging, and full-funnel campaign execution Develop and refine product positioning and persona-based messaging for B2B audiences Partner with cross-functional stakeholders to accelerate roadmap timelines and support feature prioritization Drive A/B testing and digital engagement optimization across campaigns and channels Support sales through enablement materials, positioning, and market insights Must-Have Qualifications Experience as a Product Marketer (not Product Management) Strong background in B2B marketing environments Demonstrated experience with: Segmentation (building from the ground up) Pricing strategy and price analysis Data analysis and synthesizing insights into strategy Proven ability to execute full-funnel marketing campaigns and GTM strategies Strong analytical mindset with hands‑on experience working with data Preferred Experience Experience positioning technology or AI-driven solutions Background in services-based or operationally complex businesses What Success Looks Like Scalable segmentation and pricing frameworks Stronger product positioning and clearer market differentiation Improved campaign performance and digital engagement Data-driven decision-making embedded in marketing strategy #J-18808-Ljbffr

Vacancy posted 15 hours ago
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