Performance Marketing Manager, Retail Search

Job Location

BOSTON GO & TECH CENTER

Job Description

The Performance Marketing Manager, Retail Search is responsible for planning, executing, optimizing, and scaling paid search programs across eRetail and retail media platforms to drive profitable growth. This role partners closely with brand, sales, analytics, and agency teams to ensure search investments maximize visibility, conversion, and return on ad spend (ROAS) across priority eCommerce customers.

The ideal candidate combines strong analytical skills with hands-on platform expertise and a commercial mindset, translating shopper behavior and category dynamics into high-performing search strategies.

Key Responsibilities

Search Strategy & Activation

• Develop and execute eRetail search strategies aligned to brand, category, and customer objectives

• Own keyword and product targeting strategies across priority platforms (e.g., Amazon Sponsored Products & Brands, Walmart Search, Instacart, Target Roundel)

• Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search plans

Campaign Management & Optimization

• Manage day-to-day activation of search campaigns, including budget pacing, bid management, and targeting refinements

• Continuously optimize campaigns to improve ROAS, conversion rate, share of voice, and incremental sales

• Test and scale new search capabilities, formats, and beta opportunities offered by retail media partners

Performance Measurement & Insights

• Monitor and analyze performance using platform reporting, dashboards, and internal tools

• Identify trends, risks, and opportunities across keywords, products, and retailers

• Deliver clear performance readouts and actionable insights to internal stakeholders

Cross-Functional Collaboration

• Partner with Sales, Brand, Category, and Analytics teams to align search activity with broader eCommerce and omnichannel strategies

• Collaborate with creative teams to ensure assets are optimized for search performance

• Work with agency partners (where applicable) to ensure best-in-class execution and governance

Financial & Business Management

• Manage search budgets with discipline, ensuring efficient investment and accurate forecasting

• Support annual planning, quarterly phasing, and in-year reallocation decisions

• Contribute to test-and-learn agendas to drive continuous improvement and innovation

Job Qualifications

Required Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field

• Experience in eCommerce, retail media, or paid search (Amazon experience strongly preferred)

• Hands-on experience managing search campaigns within major eRetail platforms

• Strong analytical skills with the ability to interpret performance data and translate insights into action

• Proficiency in Excel and performance reporting tools

Preferred Qualifications

• Experience working with CPG, consumer goods, or omnichannel retail environments

• Familiarity with broader retail media ecosystems (DSP, onsite display, offsite media)

• Experience managing agencies or external partners

• Understanding of shopper marketing and digital shelf optimization

Key Success Metrics

• Return on ad spend (ROAS) and cost efficiency

• Conversion rate and sales growth of priority SKUs

• Share of search / category visibility

• Budget accuracy and pacing

• Quality and impact of insights delivered to stakeholders

Core Competencies

• Data-driven decision making

• Commercial and growth mindset

• Strong communication and storytelling with data

• Attention to detail with the ability to manage multiple priorities

• Curiosity and willingness to test, learn, and adapt

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click  .

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000148158

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$85,000.00 - $122,200.00 / year