Director of Field Marketing and Events

Job Description

Job Description

Head of Events & Field MarketingLocation: San Francisco, CA (Hybrid – 3 days/week in-office) Experience: 6–10 Years Company: High-Growth Health-Tech StartupThe OpportunityOur client is a pioneer in the health-tech industry, utilizing AI to fundamentally transform the patient experience. After a landmark year featuring 20x revenue growth and managing over 100M patient interactions, they are ready to scale their most critical pipeline channel.As the first Field Marketing hire, you will be a "zero-to-one" builder. Reporting directly to the VP of Marketing, you will have the autonomy to design a national strategy, manage a multi-million dollar budget, and hire a distributed team from the ground up.What You'll DoStrategy & Architecture: Design and operationalize a scalable field marketing strategy aligned with sales territories and aggressive pipeline goals.Team Leadership: Hire, lead, and mentor a high-performing, distributed team of regional field marketers to execute 100+ events annually.Creative Vision: Own the end-to-end experience design for all events, creating differentiated formats specifically for executive-level audiences.Budget & ROI: Direct a multi-million dollar budget, maintaining strict cost controls and sophisticated ROI reporting.Sales Synergy: Act as a strategic partner to Sales, Business Development, and Provider Success to ensure seamless pre-event outreach and post-event conversion.What You BringThe Experience: 6–10 years in B2B SaaS Field and Events Marketing, specifically within high-growth startup environments.The "Builder" Mindset: A proven track record of building field marketing programs from scratch (0-to-1) or successfully transforming legacy programs.Scale: Experience managing 50+ events annually with a direct, measurable impact on pipeline.Leadership: Demonstrated success in hiring and managing a distributed marketing team.Analytical Rigor: Deep fluency in pipeline metrics (sourced vs. influenced, CPO) and the ability to point to specific numbers (e.g., "$XM sourced in Q3").Presence: Exceptional executive presence and the ability to influence senior stakeholders.Why Join?Massive Impact: You are owning a primary growth engine for a company that is already seeing 20x year-over-year revenue growth.Creative Freedom: You aren't just following a playbook; you're writing it.Resources: You will have the financial backing of a multi-million dollar budget to execute your vision at a national scale.Note to Candidates: This role requires a presence in the San Francisco office 3 days per week to collaborate closely with the leadership team.