Sr. Creator, Program Manager

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.About the role SharkNinja is looking for a Senior Creator Manager to lead and scale our mid-tier and micro creator program across the brand portfolio. This is a senior individual contributor role — you will own strategy and execution for a large, complex creator roster, drive program infrastructure, and set the bar for creator quality, content performance, and operational rigor. You will serve as the internal expert on creator program design, mentoring more junior team members while owning the most complex creator relationships and cross-functional workflows yourself. What you'll own Creator program strategy and operations: Lead end-to-end creator program design and execution across TikTok, Instagram, and YouTube. Develop tiering frameworks, sourcing criteria, and briefing standards that scale. High-volume roster management: Own a large portfolio of mid-tier and micro creators — from sourcing and vetting to contracting, content review, and off-boarding. Maintain an always-on, high-quality pipeline. UGC and content infrastructure: Build and continuously improve the systems, tools, and templates the team relies on — databases, brief libraries, onboarding flows, content review trackers, and performance dashboards. Performance and optimization: Own program-level KPI reporting. Translate creator and content performance data into clear recommendations. Lead monthly program reviews with stakeholders. Cross-functional leadership: Act as the connective tissue between Creator, Influencer, Paid Media, and Social teams. Drive alignment on creator output priorities and ensure content is fit for paid amplification and whitelisting. Team mentorship: Guide and support junior Creator Managers and coordinators. Establish standards, review work, and serve as an escalation point for complex creator situations. What you bring 5–7 years in influencer marketing, creator management, or social operations — with meaningful experience managing high-volume creator programs at a consumer brand or agency. Proven track record building or scaling creator program infrastructure (not just executing within it). Expert-level fluency with creator platforms (CreatorIQ, Mavrck, Mavely, or equivalent). Strong analytical capability — comfortable owning performance reporting and turning data into decisions. Experience with TikTok Shop, affiliate creator models, and UGC amplification via paid media. Collaborative communicator who can operate at the creator level and the executive level. What this is not This is not a campaign management role or a macro influencer role. It is a senior operator who elevates the entire program — someone who builds infrastructure, sets standards, and makes the work of the team around them better. This is not a remote role, it will be on site 3x a week in our Needham HQ or NYC location'sSalary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range$120,000—$137,000 USDOur CultureAt SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.What We OfferWe offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinjaOutrageously Extraordinary SharkNinja Candidate Privacy NoticeFor candidates based in all regions, please refer to this Candidate Privacy Notice.For candidates based in China, please refer to this Candidate Privacy Notice.For candidates based in Vietnam, please refer to this Candidate Privacy Notice.We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at View email address on click.appcast.io