Journey Activation and Optimization Analyst

Journey Activation & Optimization AnalystWe're building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.PCW Marketing Operations seeks a Journey Activation & Optimization Analyst to leverage technology and data to translate customer engagement strategy into high-quality, efficient, scalable, and technically sound execution. This role supports the delivery of connected customer journeys by partnering across Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communication Delivery teams, while improving execution through stronger processes, operational discipline, and AI-enabled optimization.The Journey Activation & Optimization Analyst leverages technology and data to execute and optimize end-to-end customer journeys from brief through build, QA, launch, performance monitoring, and post-mortem review. This role translates strategic direction into actionable engagement plans, ensures technical and operational readiness across key partners, manages risks and blockers, and drives continuous improvement through dashboards, insights, and process optimization. This role helps strengthen channel health, reduce redundancy, and improve performance through AI capabilities, data-informed workflows, and close partnership with Strategy and technical teams to support scalable, reliable delivery.ResponsibilitiesOwn end-to-end execution of customer journeys from brief through build, QA, launch, ongoing insights, and post-mortem reviewTranslate strategic priorities into actionable engagement plans, including targeting, segmentation rules, decision logic, offers, content needs, timelines, and execution requirements, applying the technical expertise needed to support journey configuration, audience logic, and execution designPartner cross-functionally with Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communication Delivery teams to define requirements, align dependencies, support technical readiness, and ensure scalable executionConnect business strategy to technical execution by translating journey objectives into clear requirements for data, orchestration, system setup, workflow design, and delivery readinessConduct user acceptance testing in development environments to validate audience logic, data inputs, content readiness, workflow setup, and delivery quality prior to launchIdentify, manage, and escalate risks, blockers, and execution issues throughout the delivery lifecycle, including dependencies tied to data, platform configuration, system integration, and delivery executionMonitor channel health and delivery reliability, including deliverability, incident response, change management, and ongoing operational oversightAnalyze and interpret complex data to support decision-making, inform strategic initiatives, and identify opportunities to improve journey execution and performanceOptimize tools, workflows, and processes to improve efficiency, streamline execution, and strengthen journey performanceApply AI capabilities and automation opportunities to optimize journeys, reduce redundancy, and improve end-to-end executionCreate and monitor dashboards for customer disposition, operational performance, and journey outcomes, using business intelligence software or data visualization platforms to create compelling visual representations of data and insights, including trending and feedback loop reportingRequired Qualifications3+ years of strategic and technical experience supporting or leading end-to-end execution of customer engagement, CRM, lifecycle marketing, or journey-based programs3+ years of analytical and technical skills using SQL, including experience with data querying, reporting, automation, and marketing technology platforms that support journey execution, performance monitoring, and process improvement3+ years of experience translating business strategy into clear execution requirements across technical and non-technical stakeholders3+ years of experience of journey execution, including targeting, segmentation, QA, launch processes, performance monitoring, and operational readiness3+ years of experience analyzing data and translating insights into execution improvements, dashboards, or process recommendations, including user acceptance testing and validation in development or pre-production environmentsPreferred Qualifications3+ years of experience with omnichannel journey orchestration and enterprise marketing technology platforms such as Adobe or SalesforceDemonstrated ability to improve processes, identify efficiencies, and support continuous improvementDemonstrated ability to manage multiple priorities, navigate complexity, and resolve execution issues in a fast-paced environmentStrong written and verbal communication skills with the ability to translate strategy into clear execution requirementsExperience partnering with cross-functional teams such as Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communication DeliveryExperience working with technical partners to support data integration, platform configuration, orchestration design, workflow automation, or journey optimizationExperience using AI-enabled tools or automation capabilities to improve workflow efficiency or journey performanceFamiliarity with deliverability monitoring, channel health practices, incident response processes, and operational governanceExperience building reporting frameworks and dashboards that connect operational performance, customer outcomes, and business resultsExperience using business intelligence software or data visualization platforms to create dashboards and communicate insights effectivelyEducationBachelor's degree or equivalent (HS Diploma and 4 years of experience) requiredAnticipated Weekly Hours40Time TypeFull timePay RangeThe typical pay range for this role is:$46,988.00 - $112,200.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.Great benefits for great peopleWe take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.This full?time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well?being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.Additional details about available benefits are provided during the application process and on Benefits Moments.