Graphic Designer

Location: In-office Watertown, CT, no remote.

Company: Equinavia

About Us:

Equinavia is a leader in the equestrian industry, offering a wide range of high-quality products and fostering a customer-driven approach. We seek a talented Graphic Designer & Merchandiser to join our dynamic team. This individual will play a critical role in shaping our brand's visual identity, enhancing our product presentation, and supporting our marketing initiatives.

Minimum Qualifications:

• 3+ years of graphic design experience, preferably in merchandising or a related field.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom).
• Experience in UX design for e-commerce platforms.
• Experience creating social media and email marketing content.
• Strong attention to detail and collaboration skills.
• Must work full-time in-office (Watertown, CT).

Key Responsibilities:

• Web Merchandising: Create engaging visual presentations of categories, collections, and products.
• Campaign: Develop impactful visual assets for use across multiple platforms.
• Print: Design and layout promotional materials, including catalogs, brochures, pamphlets, and flyers.
• Dealer Support: Provide dealers with branding and promotional graphics for campaigns.
• Email & Social Content: Design engaging content for email campaigns and social media platforms.
• Content Management: Oversee content creation across web, email, and social channels.
• Programs & Concepts: Develop and design new program concepts and visuals.
• Stationery: Design, print, and manage all company stationery.
• Studio Shoots: Plan, execute, and edit content from location and studio shoots.
• Product Artwork & Packaging: Collaborate with product teams to create cutting-edge artwork and packaging.
• Show Support: Design and conceptualize trade show setups and presentations.
• Company Visual Profile: Uphold and evolve the visual identity across all channels.
• Size Charts: Develop clear and accurate size charts for products.
• Web UX Design: Collaborate with web teams to enhance the user experience.

Collaborative Responsibilities with Supervisor:

• Partnerships & Sponsorships: Design assets for co-branded and promotional campaigns to maximize platform value.
• Strategizing & Planning: Contribute to creative direction and visual strategy for marketing and business development.
• Product & Business Development: Design visuals that support product goals, launches, and sales presentations.
• Creative Art Direction: Assist with visual concepts, brainstorming, and high-quality execution.
• Track & Optimize: Analyze campaign performance to optimize visuals and improve ROI.
• Media Organization & Publishing: Edit, organize, and publish high-quality visuals across platforms.
• Video Editing: Support content creation, editing, and publishing to maintain high visual standards.
• Customer Feedback: Address customer inquiries with visual materials and improve product content.
• Show Support: Collaborate on trade show design, ensuring a consistent brand presence.

Required Skills & Qualifications:

• Collaboration: Strong collaboration skills, able to work cross-functionally.
• Project Management: Ability to juggle multiple projects and work in a fast-paced environment.
• Attention to Detail: Strong eye for detail, layout, and visual storytelling.
• Graphic Design Experience: Proven experience as a Graphic Designer, preferably in merchandising or a related field.
• Adobe Creative Suite Proficiency: Advanced use of Lightroom, Photoshop, InDesign, and Illustrator.
• Web UX Design: Experience with web UX design and e-commerce platforms.
• Packaging & Stationery: Familiarity with product packaging, artwork, and stationery design.
• Social Media & Email Marketing: Experience creating content for social media, email, and SMS marketing.
• Project Management Tools: Proficiency in Google Drive, Airtable, or similar workflow management tools.
• Photography: Interest and basic understanding of photo capture, editing, retouching, and publishing

Additional Skills (Plus):

• Motion Graphics: Ability to create engaging animations using tools like CapCut for social media, email, and web campaigns.
• Photography: Experience with product and lifestyle photography, particularly equestrian-related.
• Illustration: Ability to create custom illustrations for branding, packaging, or product marketing.
• Video Production: Experience with video creation, editing, and post-production.
• 3D Visualization: Ability to create 3D visualizations for concepts, booths, product designs, and marketing.
• E-commerce Content Management: Familiarity with managing visual content on e-commerce platforms.
• Print Production: Understanding print processes, including pre-press, materials, and color matching.
• Data Visualization: Ability to translate data into visually appealing infographics and reports.
• Copywriting: Ability to create compelling copy that complements visual design for email, web, and social media.
• Brand Identity Development: Experience in developing and evolving brand identities across touchpoints.
• HTML/CSS: Basic coding skills for web design and email templates.
• Multilingual Design: Ability to design for multilingual and international audiences, considering cultural nuances.

Perks & Benefits:

• Opportunity to work in a passionate and dynamic team environment.
• Exposure to a diverse range of creative and business development projects.
• Growth opportunities within the company.
• Competitive salary and benefits package.

To Apply:

Submit your portfolio, resume, and a brief cover letter to View email address on us.fitly.work. We look forward to seeing how your creativity and vision can contribute to Equinavia’s success!

Equinavia strives to equip and inspire every equestrian for excellence.