PartTime Social Media Marketing Coordinator Hawkins School of Performing Arts

Marketing & Social Media Coordinator Part-Time Position: 15–20 Hours/Week About the Role Ensemble Performing Arts is seeking a part-time Marketing and Social Media Coordinator for Hawkins School of Performing Arts located in Folsom, CA. The Marketing & Social Media Coordinator is responsible for leading the studio's day-to-day marketing presence, digital storytelling, and campaign execution. This role combines creative content creation with strategic marketing initiatives to increase enrollment, strengthen community visibility, and ensure brand consistency across all channels. This position manages social media, campaigns, email marketing, community outreach, creative assets, and performance reporting. The ideal candidate is both creative and organized—someone who can capture the heart of Hawkins while also driving measurable results. We're Looking for Someone Who Is Highly organized and detail-oriented Creative and proactive Friendly, professional, and compassionate Comfortable working around children and families Strong communicator and team player Calm under pressure and solution-oriented Able to meet deadlines and manage multiple priorities Passionate about arts education and community impact Who You'll Work With Reports To: General Manager Collaborates With: Programs Director, Artistic Director, Operations Director, Social Media/Creative Contractors, Graphic Designers, Leadership Team, Community Partners Social Media & Content Creation Manage the studio's social media presence across platforms Publish engaging posts, stories, reels, and promotional content weekly Capture photo/video content during classes, rehearsals, performances, and events Write captions, hashtags, tags, and calls-to-action Monitor comments, messages, tags, and audience engagement Maintain organized media libraries in shared drives and Canva Marketing Campaigns & Enrollment Growth Plan and execute campaigns for: Enrollment periods Summer camps & intensives Performances & productions Auditions & master classes Maintain a rolling 90-day marketing calendar Coordinate messaging across social media, email, website, and print channels Support lead generation and student enrollment goals Email Marketing & Communications Create and send monthly newsletters Develop targeted e-blasts for promotions, events, reminders, and announcements Maintain email/contact databases through Constant Contact or similar platforms Community Outreach & Brand Visibility Identify local partnerships, events, schools, festivals, and outreach opportunities Coordinate participation logistics and promotional materialsIncrease studio awareness within the community Help generate reviews, testimonials, and referral opportunities Analytics & Reporting Track performance metrics including reach, engagement, leads, conversions, and campaign ROI Prepare monthly reports with insights and recommendations Help leadership understand what is working and where to improve Weekly Expectations 4+ social media posts per week 5+ story posts per week Ongoing engagement and inbox monitoring Content capture as needed Campaign execution and scheduling Team collaboration meetings/check-ins Newsletter or email campaign support as needed How We Measure Success (KPIs) Growth in leads and trial enrollments Increased student registrations tied to campaigns Social engagement and reach growth Consistent monthly content cadence Positive family/community sentiment Strong brand consistency across all channels Ideal Experience Marketing, communications, or social media experience Experience with Canva, Meta platforms, scheduling tools, and email platforms Photography/video editing skills preferred Experience in dance, arts, education, or youth-focused businesses is a plus #J-18808-Ljbffr Ensemble Performing Arts