Senior Director, Customer Analytics

Join to apply for the Senior Director, Customer Analytics role at Merkle Get AI-powered advice on this job and more exclusive features. Please note: This role will require onsite work in Cleveland as needed* Job Description As our new Sr. Director, Customer Analytics, you will report to the VP, Customer Analytics and serve as an expert, guiding clients and teams through data-driven insights that shape strategic planning and long-term growth. You will lead the growth and measurement capabilities of our analytics team across dentsu, collaborating with cross-agency SMEs to design client-centric solutions. You will coach and influence teams, develop relevant multi-year roadmaps, and translate complex data into compelling narratives for both technical and non-technical audiences. You will guide strategic forecasting, uncover opportunities, and deliver executive-level presentations that inform decisions and accelerate results. You Will Provide insights through data analysis to inform strategic planning and initiative prioritization. Improve growth within the analytics consulting space to improve analytic, measurement and data within client network Coach direct and indirect reports to best identify solutions through data, analytics, and technology to support our strategic plans. Develop forecast for analytics advisory offering collaborating across multiple disciplines Collaborate with cross-agency SMEs to identify opportunities to curate and develop solutions that are well thought through and are client and customer-centric Create executive level presentations and analyses of analytic and data solutions to support client needs Lead the development of multi-phased measurement, analytic or data roadmaps for clients Translate data into clear narratives across channels (i.e., ppt, and email). Recommend insights for strategic and long-term planning including trade-off analysis Collaborate with agency SMEs to ensure solutions are client and customer-centric and well thought through Provide expertise through articles, blogs, events and other marketing to guide modern analytics and data solutions Identify opportunities for cross-solutioning within clients Assess market trends and incorporate insights to recommend potential product and market level opportunities Manage and nurture existing growth account opportunities across the dentsu network Develop depth and breadth of understanding of solutions and offerings across dentsu and Merkle Lead matrixed teams through influence, collaboration and coaching You Have 15+ years experience in analytics, business consulting, data strategy, and strategic planning, with a track record across both agency and corporate environments. 8+ years cross-team leadership over multiple strategic disciplines Experience guiding and planning work products from technical and strategic teams Experience translating ML/AI models and analytic projects to tactical and executional business action Experience applying data and insights for storytelling and solution application Experience translating ambiguous requests into tactical strategies, and simplifying complex analytic and data solutions into language that resonates with non-technical audiences. Experience managing both client and agency teams to facilitate collaborative, data-informed solutions. Experience identifying client challenges and applying analytics-led strategies, applying a broad spectrum of tools to guide relevant decisions. The annual base salary range for this position is $136,000-$219,650. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Benefits available with this position include: Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. This is a remote position. Location USA - Remote - Ohio Brand Merkle Time Type Full time Contract Type Permanent Seniority Level Director Employment Type Full-time Job Function Research, Analyst, and Information Technology Industries Business Consulting and Services Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to View email address on click.appcast.io by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you. #J-18808-Ljbffr