Marketing Communications Manager - APE

Your day-to-dayBring your curiosity to work as our next Marketing Communications Manager - APE. You will be part of our Power Technique North America team reporting to the VP/Business Line Manager - APE. In this role, your mission is to develop and execute the digital marketing and lead generation strategy for Power Technique North America. You will drive customer acquisition, lead generation, brand awareness, and revenue growth through digital campaigns, marketing automation, social media, events, and customer engagement initiatives. The Marketing Communications Manager will also act as the bridge between Marketing, Product Management, Sales, and external agencies to ensure a consistent flow of qualified leads and an exceptional customer journey. This role leverages modern marketing technologies, AI, automation tools, and data analytics to optimize campaign performance, improve lead conversion, and accelerate business growth. You will contribute directly to how we create high‑quality products and solutions for our customers.Roles and Responsibilities:Brand, Content & Communication StrategyDevelop and execute brand messaging, content, and communications that strengthen market positioning, support customer engagement, and drive business growth across all channels and customer touchpoints.Digital Marketing Strategy & Demand GenerationLead digital marketing strategies and integrated campaigns that increase brand awareness, generate demand, support product launches, and drive customer acquisition.Lead Generation & Funnel ManagementManage the end-to-end lead generation process, leveraging analytics and cross-functional collaboration to improve lead quality, conversion rates, pipeline performance, and ROI.Digital Transformation, AI & AutomationDrive the adoption of AI, automation, and digital technologies to enhance marketing effectiveness, streamline processes, and improve customer engagement.Agency & Vendor ManagementOversee agency and vendor partnerships, ensuring high-quality execution, alignment with brand standards, effective budget management, and continuous performance improvement.Customer Experience & Website OptimizationOptimize digital customer experiences by improving website performance, online engagement, lead conversion, and overall ease of doing business across digital platforms.Your skills and experienceExperience:Minimum 5 years of experience in digital marketing strategy development, campaign planning and execution, marketing communications, demand generation, and SEO/SEM optimization.Experience with CRM platforms such as C4C, Salesforce, HubSpot, or Microsoft Dynamics.Experience managing lead generation programs and measuring marketing effectiveness through CRM systems, analytics tools, dashboards, and data-driven reporting.Experience leading and developing internal team members, as well as managing external digital marketing agencies, vendors, and service providers.Have demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaignsExperience managing cross-functional projects and influencing stakeholders across Sales, Product Management, Marketing, and Customer Service functions.Experience with marketing automation platforms such as Emarsys, lead nurturing programs, customer journey mapping, and campaign performance optimization.Experience leveraging AI, automation tools, and emerging digital technologies to improve marketing efficiency is an extra advantageTo be successful in this role, the person should:Ability to identify target audiences and develop campaigns that generate leads and drive customer engagement.Have effective stakeholder and people management skills.Strategic, customer-centric, and data-driven thinker with a proactive and creative mindsetHave experience in optimizing landing pages and user funnels.Have solid knowledge and proficiency of website and marketing analytics tools.Possess in-depth knowledge of how marketing automation works.Have excellent presentation, written and verbal communication skills and strong attention to detail.Be an expert in project management.Education:This position requires a 4-year college or university degree in marketing or a related field. Travel:Occasional travel may be requiredSupervisory responsibilities: This position will supervise the Marketing Communications Specialist role.We encourage you to apply even if you don't meet every single requirement. We value diverse experiences and perspectives and are excited to see what you bring to the roleYour compensation and benefitsWe offer competitive wages and a world-class benefits package including medical, dental, and vision insurance, company-paid life, short and long-term disability insurance, generous paid time off, and 401(k) matching and automatic company contribution.Power Technique North America LLC is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Accessibility Notice:  If you need reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to:  View email address on click.appcast.io or call View phone number on click.appcast.io.  Reasonable accommodation requests will be considered on a case-by-case basis. We are fully committed to being a part of the solution for a better tomorrow. That’s why we have set science-based targets to reduce greenhouse gas emissions to lead the transition to a low-carbon society.Your locationThis role offers a hybrid working arrangement, allowing you to split your time between working remotely and being on-site at our Power Technique North America Customer Center in Rock Hill, South Carolina.Why it is great to work with usYour career grows through your skills, your curiosity, and the people you work with. You join a global network where we learn from each other and share knowledge openly. We focus on long‑term development and encourage you to explore new ideas that help us move forward. Innovation is part of how we think and act – we test, improve, and use what we learn to create solutions that matter. You can make a meaningful impact by contributing with your insights and taking ownership of your work, supported by flexible ways of working and leaders who empower you.Application processOur selection process includes interviews and, for some roles, skills assessments that help us gain a deeper understanding of your profile. We look forward to getting to know you, learning about your strengths, and discussing how you can grow with us. If you have questions during the process or need support, please contact us:Uniting curious mindsBehind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we unite curious minds, and you could be one of them.