Digital Marketing Specialist, iLEAD California

Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns that drive engagement, improve online reputation, and support our school's communication and recruitment efforts. This role requires a strong understanding of various digital marketing channels, excellent analytical skills, and the ability to adapt to a fast-paced environment.

Duties and Responsibilities

• Develop, manage, and optimize Google Ads campaigns (Search, Display, Video) to achieve specific marketing objectives. Monitor performance, conduct keyword research, and ensure efficient budget utilization.
• Manage and optimize Google Business Profiles for all school locations, ensuring accurate information, engaging content, and timely responses to reviews.
• Plan, execute, and manage paid social media campaigns across various platforms (e.g., Facebook, Instagram, TikTok, LinkedIn), including audience targeting, ad creative development, budget management, and meticulous tracking of all billing and performance metrics.
• Establish and maintain comprehensive dashboards to monitor, analyze, and report on the effectiveness of all digital marketing campaigns. Utilize data to identify trends, optimize strategies, and demonstrate ROI.
• Develop and maintain a consistent social media presence by regularly posting engaging content across various platforms for general school communications, events, and community updates.
• Create basic video reels and other short-form visual content for social media to enhance engagement and communication.
• Develop and execute digital marketing strategies specifically for staff recruitment, utilizing platforms like LinkedIn and other relevant job boards to attract qualified candidates.
• Proactively manage and improve the school's online reputation by monitoring and responding to reviews, encouraging positive feedback, and implementing strategies to generate new reviews.
• Utilize interactive maps and other demographic/geographic data tools to analyze target audiences and inform strategic marketing decisions for optimal campaign performance.
• Collaborate closely with the Digital Media Creator to develop compelling and high-quality commercial content for various digital marketing channels.

Other Responsibilities

• Be self-directed by taking initiative and responsibility for your work.
• Work in a collaborative, team-based, and innovative environment.
• Commit to excellence by seeking ways to improve and exceed expectations.
• Prioritize the growth and needs of the team, lead by example, and foster a supportive work environment.
• High level of personal and professional integrity and trustworthiness.
• Approach problems and challenges with a human-centered, creative mindset, seek to understand, and develop multiple solutions to find the best answer.
• Help create a positive culture by being committed to diversity, equity, and inclusion, promoting ethical behavior and social responsibility within the workplace.
• Be authentic, own your strengths and weaknesses, ask for help when needed, be honest and transparent in your communications, and work towards common goals that are meaningful to you and the team.
• Represent iLEAD and the school in a positive and professional manner in all interactions and communications.
• Pursue continuous improvement and maintain professional competence through seeking out opportunities to develop new knowledge, skills, and perspectives. This includes participation in professional development activities offered and self-selected professional growth activities.
• Perform other responsibilities as defined by the designated supervisor.

Essential Functions

• Communicating with others to exchange information (in person/telephone/computer)
• Sedentary work that primarily involves sitting/standing
• Adjusting or moving objects up to 50 pounds in all directions
• When needed to support a school or education program, must have the ability to travel by public transit as well as operate a vehicle for self-transportation purposes between worksites
• Assessing the accuracy, neatness, and thoroughness of the work assigned
• May encounter outdoor elements: high (>90)/low (<60) temperatures, precipitation, and/or wind
• Ability to work in situations involving the need to make informed and quick decisions
• Ability to supervise/manage workers and delegate as needed in project management situations
• Reading detailed documentation and analyzing data sets
• Writing professionally, both by hand and utilizing computer software
• Speaking in public settings, including making public presentations to large and small groups
• Occasional travel to tentpole events, internal conferences, network schools, etc., may be required
• Dealing and navigating professionally through high-stress situations

*The statements herein are intended to describe the general nature and level of work performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience (3+ years) in digital marketing with a strong portfolio of successful campaigns.
• In-depth knowledge of Google Ads and Google Analytics.
• Demonstrated experience managing social media advertising campaigns, including budget and billing reconciliation.
• Proficiency in social media management platforms and best practices.
• Basic video editing skills for creating short-form content (reels, etc.).
• Proficiency in creating engaging social media visuals using tools like Canva.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with online reputation management strategies is a plus.

Bonus Skills:

• Experience creating and implementing website tags (e.g., Google Tag Manager) for tracking visitor activity and gathering behavioral data.

iLEAD California is an Equal Opportunity Employer and is committed to fostering diversity within its staff.