Director of Marketing and Communications

Director Of Marketing And Communications

Under the supervision of the Advancement Officer, the Director of Marketing and Communications leads the strategic development and execution of all marketing, branding, public relations, digital communication and community engagement initiatives for Cleveland Sight Center. This role is responsible for increasing awareness of the organization's mission, programs, services, fundraising initiatives, and community impact while strengthening relationships with clients, partners, media, and the public. The Director serves as a key member of the leadership team, working across departments to ensure consistent messaging, brand integrity, and effective communication. This role leads the development and execution of the marketing strategy, including campaign and event planning, collaborating on the marketing budget, and analysis of market trends and competitors. The Director also oversees day-to-day marketing activities and team performance, while supporting engagement with key diverse audiences, including staff, clients, media, the Board of Trustees, and volunteers, in alignment with the Cleveland Sight Center's mission.

Positions Supervised

• Content Marketing Specialist
• Media Specialist

Essential Functions

• Strategic Marketing & Brand Management
• Communications & Public Relations
• Digital Marketing & Content Strategy
• Development & Event Support
• Leadership & Collaboration
• Build and Manage Paid Advertising Opportunities
• Management of Print Projects and Agency Collateral
• General Supervision Duties

Knowledge, Skills and Abilities

• Excellent writing and communication skills.
• Excellent organizational and project management skills with minimal supervision.
• Experience with printing processes, media buys/production.
• Experience building and executing strategic marketing plans.
• Experience working with senior staff to support them in reaching their departmental and/or strategic planning goals.
• Experience managing a team to execute marketing strategy, overseeing the performance of the team and associated projects.
• Advanced knowledge in social media platforms (Facebook, Twitter, LinkedIn, YouTube).
• Advanced knowledge in digital marketing and email systems.
• Advanced knowledge in database/CRM management.
• Advanced knowledge in written communications and design for print, digital, social media.
• Proficient in design programs such as Adobe, InDesign, Canva, etc.
• Comfortable and confident speaking in public, making presentations, on-air or on-video as necessary.
• Proficient in Microsoft Office Suite (Word, Excel, Power Point, Outlook).
• Knowledge of Branding, media relations, crisis communication, internal communications

Qualifications

• 10+ years professional marketing/advertising/publication/special events (or similar) experience with increasing responsibility, ideally working in the nonprofit field.
• Reliable transportation and ability to flex schedule a must.

Education

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.