Admissions Counselor

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Position Title:
Admissions Counselor

Job Category:
Academic Staff

Employment Type:
Regular

Job Profile:
Adm & Rctmt Coord II

Job Duties:

POSITION SUMMARY: Reporting to the Assistant Director of Recruitment, the Admissions Counselor serves as a key member of the recruitment and enrollment team. This position is responsible for engaging prospective and admitted undergraduate students and their families through individual outreach, travel, and recruitment activities within an assigned territory. The Admissions Counselor builds positive, professional relationships that support enrollment goals and effectively communicates the academic, co-curricular, and student experience opportunities available at UW-River Falls. Extensive travel is required, particularly during the fall and spring recruitment seasons. Success in this role requires strong organization, attention to detail, effective time management, and the ability to prioritize multiple tasks while providing consistent, high-quality service.

RESPONSIBILITIES :

Recruitment of Prospective Students

• Represent UW-River Falls during high school visits, college fairs, campus visits, and other recruitment and yield events within an assigned territory.
• Establish, develop, and maintain effective communication with prospective students, families, school counselors, and other stakeholders throughout the admission and enrollment process.
• Participate in extensive recruitment and yield travel, including evening, overnight, and weekend work, primarily during the fall and spring months.
• Advise prospective and admitted students and their families regarding admission requirements, application processes, and the benefits of a UW-River Falls experience.
• Maintain knowledge of university academic programs, involvement opportunities, support services, financial aid, cost of attendance, and admissions and enrollment policies.
• Regularly serve as Visit Host to support campus visitors and respond to prospective student inquiries.
• Conduct timely and consistent follow-up with prospective students, applicants, and admitted students to support progress through the enrollment funnel.
• Maintain accurate and complete records within the CRM to track recruitment activities and student interactions throughout the enrollment cycle.
• Utilize the CRM and available data tools to implement data-informed recruitment strategies within an assigned territory.
• Communicate regularly with campus partners to coordinate recruitment activities and support a cohesive student experience.
• Serve as an active member of the Admissions team, working collaboratively to recruit and enroll a high-quality and diverse student population.
• Participate in special projects and initiatives as assigned.

Key Job Responsibilities:

• Creates targeted communication plans and materials based on established goals

• Reviews, evaluates, and responds to student applications according to established policies and procedures

• May supervise staff and/or lead a program area

• Identifies opportunities for and develops admissions and outreach events

• Evaluates program effectiveness and provides recommendations for improvement

• Counsels prospective and admitted students on educational planning and career opportunities

• Delivers directed admissions program messaging to internal and external audiences

• Identifies, promotes, and maintains internal and external partnerships focusing on outreach, recruitment, and admission

• Schedules logistics and secures resources for events to promote the Institution

• Engages in extensive outreach and recruitment events, representing the university to prospective students

Department:

Admissions

KNOWLEDGE, SKILLS AND ABILITIES:

Qualifications (Required)

• Bachelor's Degree from an accredited institution.
• Strong oral and written communication skills, with demonstrated success building strong professional relationships and delivering exceptional customer service.
• Strong organizational skills and attention to detail, with the ability to work independently, manage multiple priorities, and meet deadlines.
• Ability and interest in working collaboratively as part of a team.
• Ability to travel frequently and transport materials as required for recruitment events.
• Ability to obtain and maintain a valid driver's license meeting Wisconsin certification requirements.

Qualifications (Preferred):

• Bachelor's degree from UWRF or strong familiarity with UWRF programs and services.
• Experience working in higher education, admissions, or related field.
• Knowledge of Customer Relationship Management (CRM) tools, and a willingness to learn and adapt to new and changing technology in enrollment management.

How to Apply:

Applicants are required to apply online at Career Opportunities. UWRF will not consider paper, emailed or faxed applications. Applicants are required to provide:

• Resume
• Letter of interest specifying qualifications and experience (cover letter)

Inquiries should be addressed to :

David Toles

Search Chair

View email address on click.appcast.io

Deadline to Apply: Initial review of applications will begin upon receipt. For full consideration, applicants should submit all required materials on or before June 16, 2026.


Employees receive excellent benefits including exceptionally low-cost comprehensive health, dental and vision benefits; employer match of Wisconsin Retirement System contributions of 7.20%; an attractive amount of paid leave per year in addition to paid sick leave. To learn more about our benefits, go to:

UW-River Falls does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources at View phone number on click.appcast.io.

Confidentiality of Applicant Materials

The Universities of Wisconsin will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the final candidates may be released. See Wis. Stat. sec. 19.36(7).


Title IX Notice

As required by Title IX and federal regulations, UW-River Falls does not discriminate on the basis of sex in its education programs or activities, including in admission and employment. Questions about the application of Title IX may be referred to UWRF's Title IX Coordinator at View email address on click.appcast.io; the Department of Education's Office for Civil Rights; or both. For more information, please see students.uwrf.edu/titleix.


Criminal Background Check and Reference Check Policy

Employment will require a criminal background check. It will also require you, your most recent employer, and all previous Universities of Wisconsin institutions and State of Wisconsin agency employers from the past seven (7) years to answer questions regarding sexual violence and sexual harassment per Universities of Wisconsin Administrative Policy 1275.


Annual Security and Fire Safety Report (Clery Act)

The Annual Security and Fire Safety Report, which includes statistics about reported crimes and information about campus security policies can be viewed at or call University Police at View phone number on click.appcast.io for a paper copy.


Reasonable Accommodations

UW-River Falls provides reasonable accommodations for applicants and employees with disabilities. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or an accommodation in applying because of a disability, contact View email address on click.appcast.io or View phone number on click.appcast.io.


Academic Freedom & Freedom of Expression

The University is committed to academic freedom and freedom of expression, and provides all members of the University community the broadest possible latitude to explore ideas and to speak, write, listen, challenge and learn, pursuant to Regent Policy Document 4-21 Commitment to Academic Freedom and Freedom of Expression.

UW is an Equal Opportunity Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.