Shopify Growth Specialist

Centr is a globally recognized wellness platform founded by Chris Hemsworth in 2019. Through fitness, food, and mindfulness, we provide the tools for people to live a happier, healthier life. Headquartered in Los Angeles, California, we are a passionate team of content creators, strategists, engineers, designers, marketers, and brand builders. At Centr, our core values include respect, transparency, accountability, and collaboration. We take pride in who we are and what we do. We don’t just accept individuality; we encourage it and acknowledge the value diversity and inclusivity bring to our team. Centr is seeking a Shopify Growth Specialist to find what scales – building and shipping the audience‑offre tests, and the storefront behind them, that turn audiences into profitable equipment and app buyers across shop.centr.com, inspirefitness.com, and our international storefronts. The Role You’ll design, build, and ship net‑new offer tests end‑to‑end fast, read against a margin hurdle, losers killed quickly, winners rolled across the storefront. Equally, you own the day‑to‑day that drives most of today's revenue: product launches, promo theme swaps, and homepage/PLP/PDP merchandising — shipped clean and on time. You own outcomes, not task completion. Expect roughly 70% hands‑on building and shipping and 30% reading results and deciding what to scale. Responsibilities Find & Prove Scalable Offers Ship net‑new offer tests end‑to‑end — offer, landing page, product — each with a hypothesis, success metric, and kill criterion Judge each test on first‑order contribution margin, CAC, and AOV; kill weak offers fast; double down only where the numbers show scale Launch & Promote Ship 100% of product launches on time and defect‑free — copy, imagery, pricing, variants, metafields, inventory, collection and nav placement Run promo launches and theme swaps — built clean, scheduled, QA'd Build paid and campaign landing pages from brief to live Sell equipment buyers on the Centr App subscription through bundles, cross‑sells, and upsells across PDP, cart, and post‑purchase Ship theme changes and A/B variants through GitHub Implement merchandising and customer‑journey improvements across the store Build and operate cross‑sell, upsell, and subscription opportunities for physical goods through Recharge Keep track of inventory vs consumption run‑rates to minimize stock outages Run A/B tests via Visually; optimize for conversion, add‑to‑cart, attach rate Operate the international storefronts — currency, shipping rules, distributor onboarding, reporting Read Shopify analytics + GA + Triple Whale; know when a test has the volume to call What Success Looks Like at 90 Days Offer tests shipped and read — each with a hypothesis, a margin read‑out, and a clear kill‑or‑scale call Launches shipped end‑to‑end, independently Bundle and Centr App subscription cross‑sells live and being tested Inventory‑levels managed with potential stock outages flagged well in advance Bringing your own audience, offer, and merchandising recommendations to the table Who Will Thrive Here You ship to learn. A live page today beats a perfect one next week — you ship the test, read the margin, and kill your own darling when the data says so You own the number, not the task. When inventory shows in‑stock but isn’t, you own the fix and the post‑mortem — you don’t punt to engineering or NetSuite You’re AI‑native — AI is a default multiplier on automations, theme work, and reporting You raise the flag early. We hear about a slipping launch or wrong inventory from you first, before we ask You're comfortable with a daily standup and a Monday traction meeting — high‑touch, fast‑feedback management, not weekly check‑in autonomy Low ego, high standards. Your calls get redlined; you take it and push back when the data supports it The Hard Parts Finding an offer that scales is genuinely hard. Most tests won’t win. It takes real understanding of audience‑offer fit and the ability to translate it into product spec, creative, framing, and offer construction — you need the judgment to spot a winning offer and the craft to build one You own multiple storefronts (shop.centr.com, inspirefitness.com, and international) with different catalogs and contexts A lot of the day‑to‑day is unglamorous hygiene — QA checklists, merchandising‑queue grind, catalog and inventory wiring. Requirements 2–4+ years hands‑on Shopify in DTC ecommerce Deep Shopify admin: products, variants, metafields, collections, navigation, discounts, markets, shipping rules Liquid, HTML, CSS, JS: can create new sections, edit existing theme code, and launch new themes Ships through GitHub — create, review, merge PRs; QA theme code before production Numerate: reads Shopify analytics + GA + Triple Whale (or similar) and computes contribution margin from order data Strong project management — owns launch timelines end‑to‑end (Asana or similar) AI‑native — defaults to AI tooling for automation, theme development, and reporting QA discipline by default — mobile + desktop, logged‑in + logged‑out DTC fitness / equipment or subscription‑app experience Hands‑on with A/B testing tools (Visually or similar) Hands‑on experience with subscription tools (Recharge or similar) Startup or lean‑team experience Helpful but not required: International / multi‑market Shopify (Markets, distributor models) #J-18808-Ljbffr Centr