Social Content Specialist

Social Content Specialist

Ruh-roh—looks like we've got a mystery in the social media world, and we need a sharp, creative teammate to help solve it! As our Social Content Specialist, you'll use your storytelling skills, trend knowledge, and on-camera charisma to create engaging content across platforms while building strong, positive brand energy. You'll collaborate on ideas, lead creative projects, and help grow brands through photos, reels, and social selling strategies.

Our ideal teammate is humble, curious, and always focused on the positive—never complacent and always ready for the next clue in the ever-changing social landscape. Most importantly, you bring that "nerdy-goofy fun" energy that makes content memorable and engaging. If you love creativity, teamwork, and solving content mysteries, we've got a Scooby Snack waiting for you!

Wage: $45,000/year

Requirements

• Develop high-quality, platform-optimized short-form video content tailored to audience behavior across Instagram, TikTok, YouTube Shorts, and other relevant platforms.
• Appear on camera as a brand representative and creative director—comfortable both in front of and behind the lens, directing talent and executing concepts with confidence.
• Produce engaging, on-brand content across all formats: graphics, photography, video, and written posts, ensuring consistent alignment with brand voice and marketing goals.
• Edit content to a high standard using CapCut and Canva, delivering polished assets ready for multi-platform publishing.
• Grow our social media following through proactive community building, strategic outreach, and meaningful audience engagement.
• Manage daily social media activity using scheduling and management tools such as Hootsuite, including post scheduling, comment monitoring, and engagement responses.
• Leverage social comments, DMs, and community interactions as an active channel for outreach, relationship building, and brand advocacy.
• Monitor social listening channels to continuously gather insights on audience sentiment, emerging industry trends, and competitor activity—translating findings into actionable content strategy.
• Stay current with the ever-evolving social media landscape, including platform algorithm changes, trending formats, audio trends, and content best practices.
• Rapidly adapt content strategy in response to trend cycles, identifying opportunities to insert the brand into relevant cultural conversations in an authentic way.
• Analyze performance metrics across platforms and use data to continuously refine content formats, post cadence, and engagement tactics.
• Plan and execute social media giveaways end-to-end for licensor promotions, brand partnerships, and seasonal holiday campaigns.
• Manage all phases of giveaway execution: campaign setup and rules, promotion strategy, winner selection, product fulfillment, shipping coordination, and cost tracking.
• Utilize platforms such as EasyPromos to build, run, and report on giveaway campaigns with accuracy and compliance.
• Collaborate with User Generated Content (UGC) creators and Influencer Generated Content (IGC) partners to produce authentic, engaging content.
• Integrate UGC and IGC assets into the broader content calendar, ensuring seamless alignment with campaign goals and brand voice.

Core Values

· Be Humble

· Focus on the Positive

· Never Be Complacent

· Embrace Nerdy-Goofy Fun

Minimum Required Education and Experience:

• 4 Year college degree preferred but not required (communications, marketing, advertising, PR, etc...)
• Experience building personal brand or other brands on social media via photos and reels
• Understanding of social media landscape and trends
• Experience leading projects involving teams or multiple people
• Experience selling via social media preferred

Knowledge, Skills and Abilities Required

• Be a creative thinker and problem solver with skill in collaboration and idea generation
• Demonstrate storytelling ability that can effectively engage an audience with content across multiple channels.
• Strong self-motivation
• Proven attention to detail and ability to follow style guides
• Must be comfortable and charismatic on camera