Vice President of Product, New Venture

Trade Coffee is building the future of specialty coffee at home. We've created the country's largest marketplace of exceptional independent roasters, using personalization technology and deep coffee expertise to match hundreds of thousands of customers with coffees they love. Our platform connects people to 450+ coffees from America's best roasters. Every bag is roasted fresh to order and shipped direct. We're democratizing access to specialty coffee while empowering small roasters to scale and thrive.

This new brand is not an extension of Trade. It's a completely new business under the same corporate umbrella, with a different go-to-market strategy and customer promise. Trade will continue to operate independently under the leadership of its own GM, while this new brand is built and scaled as its own platform.

Lead and build the product for a new coffee brand from the ground up

We're launching a standalone business under the Trade Coffee umbrella. Different strategy. Different customer promise. Different experience. You'll have the resources and infrastructure of an established company without the constraints of legacy systems or existing business models. As VP of Product, you'll build from the ground up while leveraging Trade's extraordinary assets: hundreds of thousands of engaged customers, deep coffee expertise, relationships with America's best roasters, proven personalization technology, and operational infrastructure that works.

About the Role

You are the founding product leader responsible for defining and building the digital experience from scratch. You own the vision, strategy, and execution of the customer-facing product. This is a true zero-to-one role. You'll make foundational decisions about product experience, technology approach, features that matter, and how customers engage. You'll report to the CEO and partner closely with our VP of Engineering to move fast and ship quality work, building a small, focused product team over time. This is hands‑on and high‑impact. You'll be deep in the work: sketching flows, talking to customers, making product decisions, working through technical tradeoffs with engineering, and shipping features. You'll build digital experiences that feel fresh, intuitive, and compelling.

What You Own

• Complete product vision and strategy for the new venture
• Customer experience from first touch through long‑term engagement
• Product roadmap and prioritization decisions
• End‑to‑end digital product: every screen, every flow, every interaction
• Product development processes and culture
• Defining success metrics and tracking what matters
• Close partnership with VP of Engineering to build and ship fast

What You'll Do

• Define a compelling product vision for this new brand and experience
• Translate that vision into a focused roadmap that ships value quickly
• Make foundational decisions about product positioning, differentiation, and customer experience
• Build something that feels distinct, fresh, and right for the audience

Customer Experience

• Design onboarding that immediately creates value and delight
• Build personalization and discovery experiences that feel magical
• Create engagement loops that keep customers coming back
• Obsess over every detail of the customer journey

Execution & Partnership

• Partner closely with VP of Engineering to ship fast without sacrificing quality
• Make smart technical and product tradeoffs that balance speed and sustainability
• Build strong collaborative relationships across the organization
• Use data and customer feedback to iterate and improve rapidly
• Establish the right metrics and frameworks for a new business
• Move with urgency while maintaining high standards

Team & Organization

• Foster a startup mentality: move fast, experiment, learn, ship
• Build a high‑performing product team over time
• Create an environment where great work happens

What We're Looking For

Experience:

• 8+ years in product management with a track record of success in senior product leadership roles
• Direct experience building products from zero-to-one or in early‑stage, high‑growth environments
• Proven success launching and scaling consumer digital products in subscription, ecommerce, or marketplace businesses
• History of shipping products that gained meaningful customer traction and created business value
• Strong background leading product strategy roadmap development.
• Experience building and developing high‑performing product teams
• Deep understanding of subscription and ecommerce product mechanics - what drives acquisition, activation, retention, and monetization
• Strong product intuition and ability to identify what customers want.
• Systems thinker who can design cohesive experiences across multiple touchpoints
• Skilled at balancing customer needs, business objectives, and technical constraints
• Experience using data to inform decisions without falling into analysis paralysis
• Strong instincts for UX, design quality, and product storytelling
• Exceptional ability to partner with engineering - you build credibility through technical fluency and mutual respect
• Experience working with design to craft elegant, intuitive customer experiences
• Skilled at collaborating across functions - marketing, operations, data, analytics
• Clear communicator who can translate product vision into executable plans

Mindset:

• Entrepreneurial spirit with comfort building in ambiguous, fast‑moving environments
• High ownership mentality - you're accountable for outcomes, not just outputs
• Hands‑on approach and willingness to do whatever it takes to ship great work
• Bias toward action balanced with strategic thinking about long‑term product direction
• Scrappy and resourceful - you find creative ways to validate ideas and move forward
• Comfortable making decisions with incomplete information
• Energized by blank canvases and the opportunity to build something new

How We Work

We're based in Midtown Manhattan with a hybrid model: in office Tuesday through Thursday. Great products are built through close collaboration. We move faster and build better when product, design, and engineering work together in real time.

What We Offer

• The chance to help grow a profitable, mission‑ and values‑driven company alongside an experienced leadership team
• The opportunity to deepen your skills and make a lasting impact as the organization scales
• Ongoing mentorship and support from leadership and management
• A competitive salary and unlimited vacation
• $500 a year to spend on amazing coffee
• Best‑in‑class health benefits and a 401(k)
• Twice‑monthly catered lunches
• A pet‑friendly office
• Two paid days of Trade‑sponsored community service each year

NYC Base Salary Range

$150,000—$250,000

In addition, Trade offers comprehensive benefits, including company‑paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies.