Social & Digital Media Associate

Overview

The ACLU of Mississippi (ACLU MS) is seeking a full-time Social and Digital Media Associate to join its communications department. The Social and Digital Media Associate plays an important part in supporting ACLU MS’ communications and marketing efforts to advance the organization’s goals. The primary responsibilities for this role include: creating and posting content for ACLU MS’ social media channels; managing ACLU MS’ publishing calendar for these platforms; creating social media graphics in alignment with the ACLU MS brand and copy standards; capturing photo and video content in the field; creating social media toolkits for partners to amplify ACLU MS’ messaging; maintaining the department’s digital asset library; and updating ACLU MS ‘public-facing website. This position reports to the Communications Director and works closely with other ACLU MS departments to achieve programmatic objectives.

The ideal candidate for this position brings strong knowledge and experience in creating engaging social media content and a passion for all components of this job, including writing text, designing graphics, taking photos, shooting and editing video, and maintaining content for ready use by various stakeholders.

Strong candidates will have demonstrated excellent organizational skills, meticulous attention to detail, capability in generating and interpreting social media analytics, and effectiveness in working both independently and collaboratively with colleagues across departments in a fast-paced environment.

Essential Duties

Content Development and Asset Management

• Develop and maintain the departmental calendar for publishing social media content.
• Write, edit, design and post high-quality social content to ACLU MS’ core platforms on a daily basis, including LinkedIn, Facebook, Threads, Bluesky, Instagram, and TikTok.
• Facilitate the approval process for all social media posts to be posted on ACLU MS’ official digital platforms, including reviews by directors across departments and the National ACLU communications team, as applicable.
• Capture photo and video content at a wide variety of ACLU MS events and activities, including press conferences, rallies, and community engagement initiatives; edit captured content for use in ACLU MS social posts, campaign materials, and publications.
• Design social media and website graphics in alignment with the ACLU MS brand and copy standards.
• Create social media toolkits as appropriate for coalition partners and supporters to use in amplifying ACLU MS’ work and messaging.
• Monitor engagement and comments on ACLU MS’ social media platforms.
• Keep abreast of developments in the news and draft rapid response posts for ACLU MS’ social media on relevant issues, with advance input and review from relevant departments.
• Support the Communications director in setting up and monitoring paid social media campaigns.
• Monitor and regularly report on social media analytics.
• Stay abreast of social media trends and make recommendations for improving ACLUMS’ communication strategies and tactics, in collaboration with the Communications Director
• Maintain an organized and easily searched library of photos, video, and other digital assets for use on the website and in social media.

Qualifications, Experience, & Attributes

• Professional experience creating social content and managing multiple social media platforms for a public advocacy, educational, political, nonprofit, or corporate entity.
• Strong video shooting and editing skills, with a focus on short-form content for TikTok and Instagram.
• Proficiency in photography and use of photographic equipment and editing applications.
• Strong graphic design skills, with a focus on social media graphics across platforms.
• Experience with social media scheduling tools.
• Proven ability to effectively coordinate content across multiple platforms and publication deadlines.
• Experience in pulling and analyzing social media analytics across platforms.
• Experience in website management and maintenance.
• Proficiency in the use of Microsoft Office applications, including Outlook, Word, PowerPoint, and SharePoint.
• Excellent interpersonal, written, and verbal communication skills.
• A track record of working well with colleagues at all levels of an organization, as well as high-profile external partners and stakeholders.
• Strong belief in the ACLU’s mission and work to defend and strengthen civil rights and civil liberties.
• Commitment to diversity and inclusion. Respect for differences in race, ethnicity, age, sexual orientation, gender identity, religion, ability, and socio-economic background.

Compensation

Salary range for this position is $55,000 and $65,000, with consideration for and commensurate with direct experience. Excellent benefits offered, including paid vacation; sick leave; employer-paid medical insurance for employees; 401(k) retirement benefits plan with employer match; life insurance; extended medical leave including parental leave after an eligible period; professional development opportunities.

ACLU-MS full-time employees enjoy hybrid work schedules. Typically, ACLU MS staff work 2 days a week in office and 3 days remotely. However, full-time employees must have the ability to be in the office on any given day as needed and assigned.

Application

Applicants for this position should submit a resume, cover letter that best expresses their interest and unique qualifications, and three references to ***email_hidden*** with the subject line: Social and Digital Media Associate In addition, applicants must provide a portfolio with examples of social media posts they have developed and published on any platform. Content should include at least three videos that the applicant shot and edited, and at least three graphics that the applicant designed. Applications will be reviewed on a rolling basis and will be accepted until the position is filled.