Digital Product Owner

Digital Product Owner

Pay Range: $47.69 - $67.19

The Digital Product Owner is the business-side owner for one or more digital experiences that support SEARHC's marketing, patient engagement, and service access goals (e.g., patient mobile app features, website/patient portal journeys, campaigns-to-conversion workflows, digital forms, notifications, and patient communications). This position is critical in empowering our patients to take active roles in their care, improving patient engagement with care teams and streamlining patient access to services.

SEARHC is a non-profit health consortium which serves the health interests of the residents of Southeast Alaska. We see our employees as our strongest assets. It is our priority to further their development and our organization by aiding in their professional advancement.

Working at SEARHC is more than a job, it's a fulfilling career. We offer generous benefits, including retirement, paid time off, paid parental leave, health insurance, dental, and vision benefits, life insurance and long and short-term disability, and more.

Key Essential Functions and Accountabilities of the Job

• Primary Accountabilities

  • Own the digital product outcomes (KPIs/OKRs, adoption, experience quality)
  • Ensure delivered work is measurable and continuously improved post-release

• Product Ownership & Value Delivery

  • Define and maintain success metrics (KPIs/OKRs) and ensure a consistent measurement plan (baseline → target → results).
  • Prioritize enhancements using clear value criteria (patient impact, access improvement, brand trust, operational efficiency, compliance risk, cost).

• Requirements, Discovery & Backlog Partnership

  • Lead discovery with stakeholders and end users to identify pain points, workflow gaps, and desired outcomes.
  • Translate needs into clear business requirements, user journeys, and acceptance criteria suitable for delivery planning.
  • Partner with IT product delivery to refine items into executable work (e.g., "definition of ready," dependency identification, UAT approach).
  • Ensure deliverables fit into the larger ecosystem (Meditech, Luma, Workday, etc.) and ensure duplication and overlap is minimal.
  • Maintain a "single source of truth" for requirements, decisions, and release intent.

• Stakeholder Alignment & Governance

  • Build and manage a stakeholder network across marketing, operations, and clinical partners for input, approvals, and feedback.
  • Facilitate recurring governance rhythms (working group, steering updates, release readiness reviews).

• Training, Communications & Change Management

  • Own business-side change planning: impact assessment, communications strategy, and adoption reinforcement.
  • Coordinate creation of job aids, FAQs, quick-reference guides, and end-user communications aligned to SEARHC tone and patient/community needs.
  • Partner with Training/Org Development (as applicable) to plan and execute training for staff and support teams.
  • Establish a super-user/SME feedback loop to improve usability and reduce support burden.

• Testing, Readiness & Go-Live Support

  • Coordinate user acceptance testing (UAT): scenario definition, participant scheduling, feedback capture, and sign-off readiness.
  • Ensure post-release monitoring and feedback capture are built into the rollout plan.

• Performance Management & Continuous Improvement

  • Manage an enhancement pipeline driven by data (analytics, support trends) and voice-of-customer feedback.
  • Identify opportunities to streamline workflows, improve experience, and increase trust through consistency and clarity.

• Privacy, Compliance & Risk Awareness

  • Ensure requirements and communications incorporate appropriate privacy and compliance expectations (e.g., HIPAA, minimum necessary access, secure handling of sensitive information).
  • Proactively identify patient experience and operational risks; coordinate mitigations with IT and business partners.

Other Functions

• Performs other related functions or duties as assigned or required.

Supervisory Responsibilities

• Partners on mid-sized projects and initiatives in the digital delivery ecosystem.

Education, Certifications, and Licenses Required

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, IT, or related field; or 5 yrs of equivalent work experience.

Experience Required

• 3+ years of experience in a role involving digital experience ownership, business analysis, marketing operations, project coordination, or change/adoption leadership.
• Demonstrated ability to gather requirements, facilitate stakeholder sessions, and document workflows and acceptance criteria.
• Experience driving training, communications, and adoption for new tools or process changes.
• Strong writing and facilitation skills with the ability to communicate clearly to both frontline users and leadership.

Knowledge, Skills, and Abilities

• Strong stakeholder management and ability to align diverse perspectives into decisions
• Clear, structured documentation and communication skills
• Ability to translate "needs" into measurable outcomes and prioritized work
• Customer service mindset; empathy for patients and frontline staff
• Organized, proactive, and able to manage multiple initiatives in parallel
• Sound judgment with sensitive information and confidentiality

• Preferred Qualifications

  • Experience supporting patient-facing digital experiences (web/mobile, patient engagement, messaging, CRM journeys).
  • Familiarity with Agile concepts and iterative delivery (backlogs, releases, prioritization), partnering with technical teams.
  • Experience coordinating UAT and supporting go-lives for digital products.
  • Comfort using analytics to measure outcomes (Excel, dashboards, Power BI or equivalent).
  • Experience working with vendors, coordinating releases, and managing service expectations.

AI Literacy Expectations SEARHC uses modern tools, including AI-assisted capabilities, to improve efficiency and clarity while protecting privacy and maintaining compliance. In this role, AI literacy includes:

• Responsible use of approved AI tools to draft communications, training outlines, meeting summaries, and requirement templates—always with human review and validation.
• Data protection discipline: never input PHI/PII or sensitive operational details into non-approved tools; use de-identified examples and follow SEARHC guidance.
• Verification and quality checks: validate AI-generated content against workflows, policies, stakeholder decisions, and known facts.
• Bias and accessibility awareness: ensure communications are inclusive, culturally respectful, and clear for diverse audiences.
• Practical evaluation: understand where AI features appear in digital tools (e.g., summarization, chat assistance) and ensure users receive appropriate guidance on safe and effective use.

Computer Skills:

• Proficient in Microsoft Office Products including Word and PowerPoint.
• Other SEARHC provided computer applications.

Other Qualifications:

• Outcome-oriented product ownership
• Change leadership and adoption planning
• Data-informed decision making
• Collaboration and influence without authority
• Continuous improvement mindset
• Clear communication under pressure

Travel Required:

• Limited travel.

Required Certifications:

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!