Influencer Marketing Coordinator

Reale Actives is setting a new standard for acne-prone skin. Founded by Alix Earle and developed alongside dermatologist Dr. Kiran Mian, the brand was built from real experience with breakouts and the belief that skincare should be both effective and uncomplicated.

Our products combine clinically proven actives with barrier-supporting ingredients to treat breakouts while keeping skin balanced and healthy. We focus on formulas that actually work — gentle exfoliators, oil-balancing actives, redness-reducing ingredients, and microbiome-friendly hydration designed to improve overall skin quality.

At Reale Actives, we’re building more than a skincare line. We’re building a brand rooted in authenticity, confidence, and real life. Our team is collaborative, entrepreneurial, and passionate about creating products that help people feel comfortable in their skin.

We’re looking for thoughtful, curious people who are excited to help shape a fast-growing beauty brand from the ground up.

About the Role

We’re looking for a driven, thoughtful Influencer Marketing Coordinator to join Reale Actives’ growing Influencer & Partnerships team. This role will play a key part in bringing our influencer strategy to life, with a strong focus on high-volume seeding and gifting, creator discovery, relationship building, and day-to-day program execution. The ideal candidate has 2–3 years of influencer marketing experience, preferably within beauty, skincare, fashion, or lifestyle, and is highly organized, detail-oriented, and deeply tapped into creator and social culture. They’re a proactive self-starter who can manage large-scale initiatives and multiple priorities with accuracy, move quickly in a fast-paced environment, and bring both strong execution and a thoughtful eye for identifying creators who authentically align with Reale Actives.

Key Responsibilities

Influencer Outreach and Community Management

• Build, manage, and continuously expand highly targeted influencer database across beauty, skincare, lifestyle, wellness, fashion, and emerging cultural communities (updating trackers, addresses, vetting influencer requests, gifting, etc)
• Help team identify, vet and develop talent
• Coordinate monthly community mailers with internal teams and external vendors, including vendor communications, workback timeline and mailer list management
• Support creator retention efforts through community engagement

Oversee Product Inventory

• Placing/tracking influencer product orders for gratis orders
• Coordinate milestone gifting and personalized moments for creators to strengthen long-term brand relationships

Assist with the execution of all organic, paid, and experiential marketing activities

• Support with mailer list management and timelines
• Keep campaign trackers, mailer lists, and project documents organized and up to date to ensure smooth execution

Reporting and Data Tracking

• Track and report activation and evergreen results in a timely manner via influencer marketing platforms
• Prepare weekly and monthly gifting recaps and surface key learnings to the broader influencer team
• Monitor competitor coverage, industry trends, influencer landscape shifts
• Support the management of affiliate platforms (e.g., ShopMy, TikTok Shop, etc.), including creator vetting, support campaigns, and track program performance

Cross-Functional & Administrative Support

• Manage day-to-day documents and files to maintain team productivity
• Assist with tracking and updating team budgets following activations; manage payment to vendors
• Partner closely with Influencer, Brand, Social, PR, Creative, and Operations teams around launches and cultural moments
• Support paid influencer initiatives and creator campaigns as needed
• Assist with creator events, activations, mailers, and brand partnership initiatives
• Help ensure creator feedback, organic content trends, and community insights are shared back with the broader marketing team

Requirements

What We’re Looking For:

• Self-starter with a positive attitude and a roll-up-your-sleeves approach
• Exceptional attention to detail while managing multiple simultaneous projects
• Comfortable working in a fast-moving environment where priorities and needs can shift quickly
• Extremely organized and comfortable managing large amounts of creator data, gifting logistics, and multiple workstreams simultaneously
• Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas
• Excellent communication, relationship-building, project management, and time management skills
• Knowledgeable & passionate about the influencer landscape, the beauty industry and social media – a trend-hunter and culture-watcher
• A creative thinker, always bringing fresh ideas to the table
• Welcome and learn from feedback, finding ways to incorporate it into future plans

Qualifications

• Bachelor’s degree or equivalent experience in marketing or related fields
• 2-3 years of experience in PR and/or marketing; agency or experiential
• Experience with beauty, fashion, or lifestyle brands
• Excellent knowledge of social media platforms, influencers, and best practices
• Critical thinker and problem-solving skills
• Experience with high volume seedings
• Experience in platforms such as CreatorIQ, ShopMy, etc. preferred
• Must be based in Los Angeles or surrounding areas

Equal Opportunity Employer

Reale Actives is an equal opportunity employer and values a diverse and inclusive workplace

Why You’ll Love Working at Reale Actives

• Comprehensive healthcare (medical, dental, vision) with 100% employee premium coverage
• Unlimited PTO plus paid holidays and sick time
• Paid parental leave
• Access to modern health & wellness resources (primary care, mental health, virtual care)
• Los Angeles–based hybrid work model (2–3 days in office)
• Early-stage environment with the opportunity to build and have real impact