Senior Brand Manager, Trade

Job ID: 31163094Posted: Posted YesterdayStart Date: 2026-11-04Location: United States - California - Alameda, United States of AmericaTime Type: Full timeAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contribution.Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. As the Senior Brand Manager, Trade you will be responsible for the development and execution of trade marketing strategies by partnering with Brand Marketing, Sales, and retail customers to drive sales growth, customer engagement, retention, and promotional effectiveness through data-driven planning and analysis.What You'll Work OnServe as the primary liaison between Brand Marketing and Sales to ensure alignment of marketing initiatives, trade programs and customer programsDevelop and execute annual trade marketing strategy that support business priorities, retail calendars and growth objectivesOwn the value story and retention programs related to trade marketing that increase sales, retention and customer engagementSupport key national and regional retailer accounts by partnering with our account team on joint business planning, promotional strategies and customer-specific growth initiativesAnalyze retailer and sales data to identify opportunities and optimize promotional effectivenessManage trade marketing budgets and measure program ROI, providing recommendations and needed pivots to improve performanceMonitor competitive activity, customer trends, and market dynamics to inform strategy and drive growthSkills for SuccessStrong analytical skills with the ability to translate consumer and sales insights into actionable business strategiesExperience developing and executing customer, channel, and trade marketing plans that drive growthStrong business acumen and strategic thinkingExcellent communication, storytelling and influencing skillsProven ability to build and maintain strong retailer and internal cross-functional relationshipsResults-oriented, proactive, and comfortable operating in a fast-paced environmentStrong project management and organizational capabilitiesRequired QualificationsBachelors Degree in Business, Marketing, Finance or related field with at least 4-6 years of experience in Trade Marketing, Category Management, Pharma/Med Device Marketing, Shopper Marketing or Commercial StrategyProven success developing and executing customer and channel growth strategiesExperience supporting major retailer accounts and collaborating closely with sales organizationsStrong analytical and financial acumen, including promotional and ROI analysisDemonstrated ability to influence cross-functional teams and lead key business initiativesExcellent communication, presentation, and relationship-management skillsCustomer-centric mindsetPreferred QualificationsMBA or advanced degree in Business or a related field7+ years of experienceExperience in health-tech, consumer healthcare, pharmaceuticals, medical devices, or other regulated consumer industriesExperience working with pharmacy, retail, or eCommerce channelsDemonstrated success launching new products and scaling commercial programs across multiple channelsExperience developing pharmacy channel strategies and customer-facing category stories that influence retailer decision-making and accelerate growth Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at abbott.com, on LinkedIn at , and on Facebook at .The base pay for this position is $130,700.00 – $261,300.00In specific locations, the pay range may vary from the range posted.JOB FAMILY:Product ManagementDIVISION:ADC Diabetes CareLOCATION:United States > Alameda : Plaza 6 BuildingADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 15 % of the TimeMEDICAL SURVEILLANCE:NoSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: is the Law link - Espanol: