[MARKETING] Head of Content & Creative - (On-site, Irvine, CA)

Job Description

Job Description

Position Summary:TCL North America is seeking a strategic and execution-oriented Head of Content & Creative to lead and scale our end-to-end content and creative ecosystem across all product categories. This role will drive creative direction, content operations, and multi-channel execution across retail, digital, social, and go-to-market touchpoints.As a senior leader within the Marketing organization, you will oversee campaign creative, product storytelling, retail content systems, and production workflows that support commercial growth and product launches. You will lead a high-performing team across design, copy, video, and content production while partnering closely with Product Marketing, IMC, Digital, Retail.com, and Sales teams to deliver high-impact, conversion-focused content across the customer journey.The ideal candidate combines creative leadership with operational discipline and thrives in a fast-paced, globally matrixed environment. This individual understands how to turn product innovation into scalable content systems that improve execution speed, retail readiness, and business performance.Duties may include but are not limited to:Creative Strategy and Brand Storytelling Define and drive creative direction across TCL product categories in alignment with company guidelines and commercial objectivesDevelop scalable storytelling frameworks across retail, digital, social, PR, and campaign channelsTranslate product features, innovation, and consumer insights into compelling creative outputsLead development of launch creative, key visuals, product videos, retail assets, and campaign deliverablesEnsure consistency and quality across all customer-facing creative touchpointsContent Systems and Scalable Execution Build and scale modular content systems that improve speed, consistency, and execution across channelsEstablish playbooks and production standards across PDP, A+, video, social, retail demos, and campaign toolkitsOversee end-to-end content planning and production timelines for major launches and seasonal campaignsEnsure content is optimized for digital performance, conversion, retailer requirements, and omnichannel readinessImprove workflows, asset management, templates, and production efficiency across internal and external teamsTeam Leadership and Creative Excellence Lead, mentor, and develop a multi-disciplinary team across creative, copy, video, and production functionsMaintain a high standard of execution quality, operational accountability, and creative consistencyFoster a collaborative, fast-moving environment focused on ownership and continuous improvementManage external agencies, production vendors, freelancers, and creative partners as neededCross-Functional Collaboration Partner closely with Product Marketing to develop launch narratives and product-focused creative strategiesCollaborate with IMC and Digital teams to align creative execution with campaign timing and channel strategyWork with Retail.com and Retail Activation teams to deliver retailer-ready content that supports conversion and sell-throughCoordinate with centralized teams to ensure alignment across messaging, creative standards, and launch prioritiesPartner with analytics and product intelligence teams to support performance optimization and AI-enabled content workflows Qualification/Requirements:Bachelor 's degree in Design, Marketing, Communications, Film, Visual Arts, or a related field10+ years of progressive creative leadership experience within consumer electronics, technology, gaming, entertainment, or agency environmentsStrong portfolio showcasing campaign creative, product storytelling, retail experiences, video content, and multi-channel executionProven experience building scalable content systems, production operations, or internal creative studiosDeep understanding of retail.com ecosystems, including PDP and A+ content developmentStrong knowledge of digital content performance, consumer behavior, and conversion-focused creative strategyExpertise in creative direction, visual storytelling, copy development, and production managementDemonstrated success leading high-performing creative and content teamsStrong communication and cross-functional leadership skills within matrixed organizationsOperationally strong with experience improving workflows, systems, timelines, and production scalabilityPreferred ExperienceExperience with AI-assisted creative workflows and emerging content technologiesBackground in consumer electronics, smart home, gaming, mobile, or fast-paced technology categoriesExperience operating within a global organization and navigating HQ-to-market collaborationFamiliarity with major retail partners including Best Buy, Walmart, Amazon, Costco, T-Mobile, and Verizon Benefits:Vacation: Starting at 15 days per yearSick Days: 10 days per year (prorated based on start date)Paid Holidays: 12 days per yearMedical InsuranceDental InsuranceVision Insurance401(k) Retirement PlanPension Plan Job Type: Full-timeSalary Range: $150,000 - $175,000 per year