Marketing Generalist

About LearnTastic LearnTastic is a fast-growing online education platform providing accredited continuing-education and compliance courses for professionals across industries—from healthcare and construction to HR and education. With more than 1,000 courses and over a million learners served, LearnTastic is redefining accessible, self-paced learning. Our mission is to make professional development simple, engaging, and impactful—anytime, anywhere. About the role We're looking for a Marketing Generalist who's comfortable wearing multiple hats — someone who can jump between updating a webpage, building out a Salesforce campaign, pulling analytics, and putting together a polished design asset or presentation, all in the same day. This is a great fit for someone with 1–3 years of hands-on marketing experience who wants to grow into a broader strategic role while remaining close to day-to-day execution. Job Description: Make routine updates and edits to company websites (content, images, basic layout changes) in WordPress Support email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), including building emails, landing pages, forms, and automation workflows Manage and update records, leads, and campaign data within Salesforce CRM Design marketing collateral (social graphics, one-pagers, presentations, email templates) using the Adobe Creative Suite (Photoshop, Illustrator, InDesign) Build and format PowerPoint presentations for sales, leadership, and internal use Monitor and report on website and campaign performance using Google Analytics Assist with paid digital campaigns (Google Ads, social ads), including basic setup, monitoring, and reporting Support broader marketing functions: content creation, brand consistency, sales enablement materials, internal communications, and event coordination Collaborate with sales, leadership, and other departments to align marketing efforts with business goals Social Media Posting and Monitoring Must-Have Qualifications: 1–3 years of marketing experience (internships count) Hands-on experience editing websites in WordPress Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) Strong PowerPoint skills — building clean, professional, on-brand decks Familiarity with Google Analytics and Google Ads Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO Strong attention to detail and comfort managing multiple projects at once Clear written and verbal communication skills Nice to have: Experience in a B2B or manufacturing/industrial marketing environment Basic HTML/CSS knowledge for email or web tweaks Elementor or page-builder experience within WordPress Experience supporting multi-brand or multi-entity marketing efforts What success looks like in the first 6 months: Comfortably managing WordPress edits and Salesforce/MCAE campaign builds with minimal oversight Producing clean, on-brand design assets and presentations independently Delivering basic performance reports (traffic, campaign engagement, ad performance) on a regular cadence This is a remote position. #J-18808-Ljbffr Learntastic