Account Director, Influencer Marketing | TikTok Shop
DigitasLBi
Account Director, Influencer
Welcome to Our World We've been leading the charge in the affiliate industry from day one—establishing performance marketing and paving the way for future innovations. We're known for maintaining one of the largest, most reliable partnership platforms with impeccable, personalized service. Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction) stands as the most trusted name in performance marketing. We specialize in building partnerships between top brands and reputable publishers to drive revenue and business growth. CJ's industry-leading solutions make us the platform of choice for over 3,800 global brands across sectors like retail, travel, finance, technology, and home services. As part of Publicis Groupe, our savvy data capabilities, cutting-edge tech, and strategic expertise facilitate genuine connections, allowing brands to reach consumers wherever they are. At CJ, we're not just participating in the creator economy, we're helping define its future. CJ Influence is our end-to-end influencer and creator commerce solution, built to turn cultural relevance into measurable business impact. We operate at the intersection of content, commerce, and data, designing creator strategies that don't just generate buzz, but drive full-funnel performance and deliver real revenue outcomes. From TikTok Shop and Amazon to DTC and in-store retail experiences, our team builds and activates high-performing creator programs across the entire commerce ecosystem. We partner with some of the world's most recognized Fortune 1000 brands, helping them unlock growth through authentic creator relationships that convert. What sets us apart, and what you'd be a part of, is our proprietary, market-leading technology. It empowers us to identify the right creators, activate them at scale, and continuously optimize performance based on real-time data. This isn't guesswork or vanity metrics, it's a performance engine built for modern marketing. Joining CJ Influence means working at the forefront of a fast-evolving space, where creativity meets analytics, and where your work directly shapes how brands grow in the creator economy. If you're excited by innovation, measurable impact, and building what's next, you'll fit right in.
Overview
The Account Director, Influencer role will be responsible for owning a portfolio of clients, and managing a team of influencer and content creator experts. The Account Director needs to ensure successful management, delivery and execution of CJ Influencer campaigns for clients and proactively identifying strategic solutions to support influencer and content marketing growth across CJ and Publicis Groupe.
Responsibilities
With a focus on efficiencies and investment growth, this role must be knowledgeable in affiliate and the Influencer Marketing industry. The Account Director will be responsible for the success of the Influencer Marketing Team regarding their collective clients, mutual goals, renewals and solution development.
- Work in partnership with Business Development to develop pitches and elevate CJI's positioning in the marketplace.
- Ensure alignment between client expectations and team deliverables
- Resourcing and pricing profitability at a team level and balancing workload by assigning campaigns to team pods
- Ultimately responsible and accountable for client/campaign satisfaction and driving renewal business
- Proactively identify operational efficiencies
- Responsible for advising on product solution roadmap, identifying needs and stakeholders
- Be the Subject Matter Expert internally to educate advertisers, publishers and agency partners on the vertical and business benefits to partnering with CJ
- Stay abreast of industry trends
- Elevate CJ's positioning within the influencer space through thought leadership.
- Use industry events, conferences, podcasts and client events to advocate/educate on CJ's capabilities
- Lead partnerships with Client Dev/Groupe Agencies to source needs and opportunities
- Utilize past performance, data insights and industry trends to guide the CJI team on the development and execution of Influencer campaigns contracted by CJ advertisers.
- Directly manage the Influencer team. Lead, train, educate and mentor Influencer Managers on best practices, team goals, publisher client needs and CJ innovations and how it will benefit their own portfolio of clients.
- Empower, Enable and Engage with the team on an ongoing basis, nurturing them through their respective career paths. Define SMART goals to support their performance management and career development. Facilitate building their exposure and expertise.
Qualifications
What we look for:
- TikTok Shop professional experience
- 5+ years of Digital Marketing experience (preferably Affiliate Marketing)
- 1-4 years in an Influencer Marketing related role (Agency experience preferred)
- 1-2 years' experience managing 1 or more direct reports
- Strong verbal and written communication abilities
- Effective decision-making skills
- Excellent organizational and communications skills with a strong attention to detail
- Ability to work across departments and divisions by building consensus and delivering
Additional Information
This is a hybrid role requiring 3 days a week in office. CJ is the leader in Performance Marketing. We take pride in our innovative technology, comprehensive data solutions and our people. We equip our teams with advanced tools, training and career development opportunities all to provide modern solutions, strategies and support to deliver high quality results for our clients. We work in an enthusiastic, collaborative team setting that values outstanding performance. We're a community of creative and passionate problem solvers who go the distance to tackle the tough questions, think creatively, and drive resourceful growth, for our clients—and ourselves. We foster and embody an inclusive and collaborative culture where diverse perspectives are sought, relationships are valued, and people feel accepted with a sense of belonging in expressing themselves authentically. We pride ourselves in having a workplace environment that values both work and play.
Why Our Workplace Stands Out
Apart from offering competitive salaries, 401K matching, wellness programs, and comprehensive medical, dental, and vision coverage, we provide:
- Flexible time off without the hassle of accrual
- A generous number of paid holidays
- Company-sponsored team-building events
- An Employee Referral Program
- Annual recognition awards
- Hybrid work arrangements for optimal work-life balance
- Parental bonding leave
- Backup care options for children and elders
- An employee discount program
- International SOS program for global support
- Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment
Come join us and see what makes our company a great place to work. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.
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