Digital Marketing Director

Job Description

Job Description

EB5Visa.io is a digital-first company focused on helping investors, families, advisors, and partners better understand the EB-5 visa process and related investment opportunities in the United States.

We create clear, trustworthy, and accessible content for a global audience interested in U.S. immigration, investment, real estate development, job creation, and long-term planning. Our work sits at the intersection of immigration, finance, real estate, and technology.

EB5Visa.io is growing and looking for creative, detail-oriented people who can help build a strong digital brand, produce high-quality content, and communicate complex topics in a simple, polished, and engaging way.

We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies.

You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

You should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare a budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments

Requirements

• Proven work experience as a Digital marketing director
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
• BSc degree in Marketing, Digital technologies or relevant field
• Assess relevant skills and qualifications with our Marketing Director interview questions.