Director Marketing, Education

Job Description

Job Description

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and Insurance. 

We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations such as Healthcare of Tomorrow .

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming and inclusive workplace where everyone is given an opportunity to succeed and contribute to their fullest.

 

Your role in helping us shape the future:

U.S. News empowers everyone to thrive. In this position you will have the opportunity to leverage your strengths and skills to excel at building a collaborative culture that fosters success and drives growth. You excel at both driving marketing strategy and executing at the tactical level. You will expect excellence and professionalism from your team in performance of their functions with the highest levels of integrity.

Are you up to the challenge?

Establish a marketing structure within U.S. News Education to lead demand generation. The marketing strategies would include:

• Develop, execute, and measure the performance of best-in-class marketing campaigns including email nurture programs.
• Identify opportunities for thought leadership through:

Newsletters

Webinars

Social media

Blogs

• Develop display advertising for U.S. News education solutions.
• Sponsorship opportunities for U.S. News education solutions.
• Lead our events/conference strategy and work closely with sales teams to plan and execute on pre-conference and post-conference marketing.
• Work closely with our PR, Social, and Product teams to maximize awareness of our marquee rankings launches.

 

Collaborate closely with Sales leadership to establish:

• Lead routing framework that includes establishing the definition of a Marketing Qualified Lead (MQL).
• Create a lead scoring matrix.
• Automate the MQL alert and routing process in Zoho.
• Create marketing documentation.
• Train all members of the B2B Sales teams on processes.

 

Build an ROI framework for measuring impact of our marketing strategy:

• Develop a marketing attribution model in Zoho to track Marketing’s impact by channel on pipeline and closed won business.
• Ensure Marketing provides ROI metrics on all campaigns and ties new business bookings back to marketing sourced opportunities.
• Establish quarterly goals and KPIs to measure marketing performance throughout the funnel.
• Report out on KPIs on a weekly basis to U.S. News education leadership to inform marketing resources.

 

Lead a cross-org marketing team and help establish best practices across U.S. News Education and subsidiaries/affiliates (CollegeAdvisor, TeenLife, etc.):

• Manage a team of 3 full-time direct reports who are marketing managers/coordinators of different business units.
• Help assign work and oversee a set of ~5 marketing independent contractors across social media, graphic design, and copy marketing.
• Work closely with GM and VPs of Sales to identify and execute on collaborative marketing campaigns that strengthen business synergies between U.S. News Education and its subsidiaries.