Senior Content Manager

Senior Content Manager

Content is at the heart of building the Jacob brand world: hero campaigns, out-of-home, social, paid, retail, and packaging. As the Senior Content Manager, you'll guide content from conception to distribution. Our founder sets the vision and our creative director builds the visuals. You'll ask the practical questions: what does each channel need and in what format, so we go into production with a deliverables list that's built around where the assets will land. You'll lead what goes where, when, and in what format, ensuring nothing is lost between ideation and publication. This content role is not responsible for creative vision or media buying. You will make both of these worlds better with your obsessive organization: you think in calendars, channels, pipelines, and systems, and take pride in being the reason a complex launch lands as one coordinated moment. Roughly a third of your time is spent shaping what we make; the rest is getting it out to the world.

What You'll Do

Before production

• During campaign ideation with our founder and creative director, you'll shape the deliverables list: which assets, for which channels, in which formats–ensuring production is planned around how the work will ship
• Turn our channel logic into a working system: a living format matrix, per-channel spec sheets, and asset requirements for retail and partner moments, so every content piece and touchpoint looks, feels, and breathes the Jacob brand
• Know what's performing on each channel, what our retail and media partners need, and which specs have changed since the last launch

After production

• Own the content calendar end-to-end: map every brand campaign, flavor/product drop, and partnership moment into a single distribution plan across organic social, email, web, paid placements, and retail/OOH
• Ensure full-funnel alignment across owned channels, so every launch is clean and cohesive
• Build the operating system behind all of it: asset library, naming conventions, approval workflows, launch checklists
• Collaborate daily: reviews with our founder and creative director, and align with external platform and production partners