Sr. Media Planner, Strategy & Planning

Summary:As a Senior Media Planner, you'll develop and manage integrated upper-funnel campaigns across offline and online channels, including but not limited to linear TV, DIO OTT/CTV, OOH, YouTube, programmatic CTV and video, streaming audio, and influencer marketing. This client-facing role requires a strong omnichannel mindset and understanding of media planning, buying, analysis, testing, and optimization. You’ll manage day-to-day campaign needs while collaborating closely with clients, internal teams, and media partners to ensure a cohesive and effective media approach.Develop and manage integrated upper-funnel media plans across linear TV, DIO OTT/CTV, OOH, YouTube, programmatic CTV and video, streaming audio, influencer marketing, and other awareness-focused channelsServe as a day-to-day client-facing media lead, communicating media recommendations, campaign updates, performance, optimizations, and next stepsPartner with Media Director to develop national and local market strategies focused on maximizing qualified reach, managing effective frequency, and building brand awarenessUtilize audience insights, reach and frequency analysis, competitive intelligence, marketplace data, and campaign learnings to inform channel mix, investment levels, audiences, and media environmentsManage tactical planning, including RFPs, partner evaluations, negotiations, flowcharts, budget management, creative specifications, and campaign authorizationsPartner closely with Investment, Activation, Analytics, and Operations teams to ensure strong cross-functional collaboration and alignment across all aspects of media planning and executionMonitor campaign delivery, pacing, audience reach, and media performance, identifying opportunities to optimize investment and drive incremental reachMentor, train, and guide associate media planner, provide day-to-day support and oversight to build their media planning skills, strengthen their understanding of the business and support their overall growth Mastery: Able to communicate and present work with confidence and clarity, effectively manage and prioritize multiple workstreams, and serve as a trusted resource for the broader teamAcademic/Educational Requirements: Bachelor’s degree Requirements: Minimum 3–4+ years of cross-channel media planning experienceHighly organized, proactive, and detail-oriented, with a strong sense of ownership and the ability to anticipate needs, stay ahead of deadlines, and drive work forwardPast planning of linear TV and OTT/CTV planning experience requiredMRI-Simmons experience required, with the ability to analyze audience demographics, behaviors, and media consumption to inform planning and recommendationsStrong understanding of reach and frequency, audience delivery, dayparts, programming, media math, and marketplace dynamicsExperience developing and managing both national and local market media plansStrong Excel skills, including experience managing media flowcharts, budgets, and campaign reportingStrong analytical skills with the ability to interpret campaign performance, identify key learnings, and develop actionable media recommendationsStrong communication and presentation skills, with experience working directly with clientsExperience with DOOH, YouTube, programmatic video/CTV, and streaming audio is a plusMediaocean experience preferred, with hands-on Prisma experience for digital and OOH billing and reconciliation considered a plusExperience with Nielsen Media Impact, Nielson One, Commspoint, and Comscore a plus #LI-REMOTE