Global Public Relations Manager

Are you a storytelling enthusiast with a pulse on North American pop culture? Halara is looking for a dynamic Global PR Manager to spearhead our brand narrative in the North American market. You won’t just be managing PR; you’ll be crafting the voice of a brand that’s redefining athleisure. From high-profile media pitches to viral brand collaborations, you will play a pivotal role in scaling Halara’s presence and building a community that resonates with our core values. Key Responsibilities Strategic Narrative Architect: Lead the development and localized execution of PR & communication strategies for North America. Define key messaging that elevates brand heat and drives long-term brand equity. End-to-End Campaign Mastery: Own the PR lifecycle—from high-energy product launches and designer collaborations to impactful CSR initiatives. Ensure every touchpoint is culturally resonant, legally sound, and quintessentially "Halara." Media Relationship Powerhouse: Proactively build and nurture a "gold‑standard" network of top-tier fashion, lifestyle, and business media. You’ll be the primary point of contact for high‑profile press, managing everything from exclusive interviews to rapid‑response media inquiries. Content & Storytelling Excellence: Draft and polish compelling brand stories press kits, and executive bios. You have a knack for turning technical product features (like our signature fabrics) into lifestyle stories that editors want to cover. Data-Driven Optimization: Don’t just report—analyze. Track media impressions, SOV (Share of Voice), search lift, and sentiment analysis to calculate ROI and pivot strategies for maximum impact. Reputation Guardian: Stay ahead of the curve by identifying potential PR risks and navigating crisis communications with agility and composure. Qualifications Experience: 2–5 years of proven success in PR or Brand Communications. If you’ve worked in Athleisure, Fashion, DTC, or FMCG , we want to talk to you. Media Savvy: Deep familiarity with the North American media landscape (digital, print, and broadcast). Having an existing "little black book" of editors and stylists is a massive plus. Communication Pro: Exceptional writing skills with the ability to toggle between professional press releases and trendy, consumer-facing narratives. Growth Mindset: You thrive in a fast-paced, "move fast and break things" environment. You are results-oriented, highly organized, and obsessed with detail. Education: Bachelor’s degree or above in Communications, Journalism, Marketing, or a related field. Impact: Your work directly influences how millions of customers perceive our brand. Innovation: We blend data science with fashion—giving you a unique toolkit to tell better stories. Global Vision: Work with a diverse, international team dedicated to making high-quality athleisure accessible to everyone. #J-18808-Ljbffr Halara