Software Sales Specialist - North Central (Saint Paul)

Software Sales Specialist - North CentralDescription -Job SummaryHP Inc. is seeking a Software Sales Specialist to accelerate growth across the North Central region for our Workforce Experience Platform (WXP), Wolf Security, and Collaboration software portfolio. This is an overlay specialist role operating within HP’s matrixed sales organization — you will partner directly with HP’s PC and device Account Executives as their dedicated software and solutions expert, helping them expand client relationships beyond hardware into recurring software and SaaS revenue.You won’t carry a standalone territory in isolation. You will embed yourself into the PC sellers’ account base, identifying software expansion opportunities within the existing HP device install base and driving net-new pipeline in accounts where HP already has a foothold. Your ability to build trust with internal sellers and align software value to active device conversations will be just as important as your ability to sell to end customers.Beyond the day-to-day selling motion, this role demands a general manager mindset. You are expected to run the North Central region like your own business — owning the full picture from market opportunity to closed revenue. That means deeply understanding your customers’ evolving needs, maintaining a healthy and accurate pipeline, and translating what you’re hearing in the field into actionable insights that influence HP’s product roadmap and go-to-market strategy. The best specialists in this model don’t just sell — they shape the business.ResponsibilitiesRegional Business OwnershipTreat the North Central region as your own business — understanding where revenue is coming from, where it’s at risk, and where the next wave of growth will be driven.Maintain a rigorous pulse on Voice of Customer (VOC) across the region, actively gathering and synthesizing feedback from clients, prospects, and internal sellers on product gaps, competitive pressures, and unmet needs.Translate VOC and field intelligence into structured feedback loops with HP’s Product, Marketing, and Strategy teams — directly influencing the future development of WXP, Wolf Security, and Collaboration offerings.Build and manage a forward-looking pipeline that reflects not just current quarter activity, but a sustainable, multi-quarter growth trajectory for the region.Develop a deep understanding of North Central market dynamics — key verticals, major enterprise accounts, competitive penetration, and whitespace — and use that knowledge to prioritize where HP invests time and resources.Own regional forecasting with the discipline and accuracy of a business owner, not just a seller — understanding the downstream impact of every deal on HP’s software revenue targets.Internal Sales Partnership (Matrixed Model)Act as the dedicated software overlay specialist aligned to HP PC and device Account Executives across the North Central region, joining customer conversations as the subject matter expert for WXP, Wolf Security, and Collaboration.Build strong working relationships with HP’s PC sellers, District Sales Managers, and channel partners — positioning yourself as the go-to resource they want to bring into every qualified opportunity.Educate and enable HP device sellers on how to identify software signals within their accounts (e.g., large endpoint refresh cycles, IT operations pain, hybrid workforce investments) and when to pull in the specialist team.Participate in joint account planning sessions with PC sellers to map WXP, Wolf Security, and Collaboration opportunities against the device install base.Maintain visibility into the PC sellers’ pipeline and proactively surface software attach opportunities before deals close, ensuring software is positioned early — not as an afterthought.Customer-Facing ResponsibilitiesServe as the field expert for HP’s Workforce Experience Platform (WXP), leading discovery conversations with IT Operations, End User Computing, and HR/People Technology leaders around DEX strategy, endpoint observability, and IT remediation automation.Position and differentiate HP Wolf Security — including Wolf Pro Security, Wolf Protect & Trace, and Sure Sense — against competitive endpoint protection alternatives in accounts transitioning off legacy AV or consolidating their security stack.Drive adoption of HP’s Collaboration software and hybrid workplace solutions, connecting productivity outcomes to the devices clients are already purchasing.Develop customized business value proposals and TCO/ROI assessments that tie WXP, Wolf Security, and Collaboration capabilities to measurable client outcomes — ticket deflection, MTTR reduction, security incident reduction, and employee satisfaction improvement.Manage a regional software pipeline across North Central, maintaining accurate forecasts in Salesforce and delivering consistent pipeline reviews to sales leadership.Lead or support RFP/RFI responses, proof-of-concept engagements, and executive briefings in partnership with the core account team.Develop territory and vertical strategies targeting priority segments — Financial Services, Healthcare, Manufacturing, and Retail — where HP’s device install base creates natural software expansion opportunities.Team & EnablementCoach and guide junior team members on HP’s software portfolio, specialist selling motions, and how to navigate the internal matrixed model effectively.Provide field feedback to Product, Marketing, and Sales leadership on competitive dynamics, objection patterns, and go-to-market gaps.Stay current on the DEX market and competitive landscape (Nexthink, Lakeside, Ivanti, Microsoft Endpoint Analytics) and Wolf Security competitive set to effectively position HP in contested deals.Education & Experience RecommendedBachelor’s degree in Business, Information Technology, or a related field; or equivalent experience.5–8 years of B2B technology sales experience, ideally in SaaS, DEX, endpoint security, or enterprise software.Prior experience in an overlay, specialist, or solutions sales role within a matrixed sales organization strongly preferred — candidates who have sold through a core sales team will ramp fastest in this role.Demonstrated success building internal relationships with peer sellers and making yourself the resource they consistently pull into deals.Track record of carrying and exceeding quota in a solutions or specialty sales role.Preferred CertificationsHP Wolf Security Certification (or willingness to obtain within 90 days)CompTIA Security+ or equivalent endpoint security credentialSalesforce CRM proficiencyITIL Foundation (preferred, not required)Knowledge & SkillsSolution DomainDigital Employee Experience (DEX) and endpoint observability platformsEndpoint security — EDR, threat containment, firmware protection, zero trust principlesUnified Communications & Collaboration and hybrid workplace solutionsSaaS and subscription-based software attach and upsell motionsROI/TCO-based value selling and business case developmentSales CompetenciesOverlay/specialist selling within a matrixed, team-based sales organizationInternal seller enablement and co-sell partnershipEnterprise and mid-market consultative sellingPipeline management, forecasting, and Salesforce CRM disciplineCompetitive positioning and objection handlingExecutive-level communication and business value storytellingCross-Org SkillsEffective Communication — adapts messaging for internal sellers, technical buyers, and executive stakeholdersResults Orientation — drives software pipeline and revenue through a team-based selling modelLearning Agility — stays sharp in a fast-moving DEX and endpoint security marketDigital Fluency — comfortable with SaaS platforms, telemetry tools, and IT infrastructure conceptsCustomer Centricity — leads with business outcomes, not product featuresImpact & ScopeThis specialist role directly impacts HP’s software and services revenue across the North Central region, operating as a force multiplier for HP’s PC and device sellers. Success is measured not just by individual quota attainment, but by the breadth and quality of the specialist’s integration into the core account team’s selling motion.The most successful specialists in this role operate with an ownership mentality — bringing the curiosity of a market analyst, the discipline of a business operator, and the influence of a trusted internal partner to everything they do across North Central.Complexity• Responds to moderately complex issues within established guidelines.SalaryThe on-target earnings (OTE) range for this role is $178,250 to $262,950 USDannually with a 60%/40% (salary/incentive) mix. There are additionalopportunities for pay in the form of bonuses and/or equity (applies to UnitedStates of America candidates only). Pay varies by work location, job-relatedknowledge, skills, and experience.Benefits:HP offers a comprehensive benefits package for this position, including: * Health insurance * Dental insurance * Vision insurance * Long term/short term disability insurance * Employee assistance program * Flexible spending account * Life insurance * Generous time off policies, including; * 4-12 weeks fully paid parental leave based on tenure * 13 paid holidays * Additional flexible paid vacation and sick leave (US benefits overview [ compensation and benefits information is accurate as of the date of thisposting. The Company reserves the right to modify this information at any time,with or without notice, subject to applicable law.DisclaimerDeals frequently involve multiple internal stakeholders (PC sellers, channel partners, district managers) in addition to the customer, requiring strong organizational navigation skills alongside traditional enterprise sales execution. The specialist must balance reactive support for active PC seller opportunities with proactive pipeline development and regional business management.Jo